What should you look for when choosing?
If the bread needs to be suitable for someone with coeliac disease, an explicit gluten-free claim or certification mark is essential. Which other feature matters most depends on how you plan to serve the bread with coffee and cake.
| What to consider | What should you check? | Who is this important for? |
| Gluten-free status and crumbs |
Look for the explicit wording ‘gluten-free’ or a gluten-free certification mark on the pack. Keep the bread separate from crumbs from ordinary bread while preparing it. |
When I’m preparing bread for someone with coeliac disease, I want to be able to check the label and avoid contact with ordinary bread crumbs. This assurance is the top priority for around 33% of consumers. |
| Fibre and other allergens |
Compare fibre per 100 g and read the allergen information for the exact variant, including any possible presence of other allergens. |
When choosing between gluten-free breads, I want to know how much fibre they contain and whether there are any other allergens to consider. This composition is the most important factor for around 20% of consumers. |
| Pack size and availability |
Check the pack size, storage instructions and availability at the shop where you want to order or buy it. |
I want enough bread for my coffee breaks, without choosing a pack that will leave me with lots I can’t use. Finding a suitable pack is the most important consideration for around 27% of consumers. |
| Bread format |
Choose between sliced bread and smaller formats, such as rolls; check the number of pieces and the instructions for use. |
For a small coffee spread, I only want to put out the portions I’m going to serve. Format and ease of use are the deciding factors for around 20% of consumers. |
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Frequently asked questions
Is multigrain bread automatically gluten-free?
No, ordinary multigrain bread can contain grains that contain gluten. For someone with coeliac disease, choose bread with an explicit gluten-free claim or certification mark. Under Commission Implementing Regulation (EU) No 828/2014, the wording ‘gluten-free’ may be used if the finished product contains no more than 20 mg/kg of gluten.
How can I avoid contact with ordinary bread crumbs?
Keep gluten-free bread separate from ordinary bread while preparing it. The Netherlands Nutrition Centre warns that even a stray bread crumb can cause symptoms for someone with coeliac disease. Use a clean knife and work surface, and avoid sharing crumbs in a toaster.
Is gluten-free multi-seed bread always high in fibre?
No, the name doesn’t tell you how much fibre the bread contains. Compare the nutritional information per 100 g: PLUS lists 9.9 g of fibre per 100 g for Schär Meesterbakker Mehrkorn, while Jumbo lists 5.7 g per 100 g for Lekker Vrij van Gluten Meerzaden Brood.
Does all gluten-free bread contain iodised salt?
No, you can’t tell that from the wording ‘gluten-free’. The product information from PLUS for Schär Meesterbakker Mehrkorn and from Jumbo for Lekker Vrij van Gluten Meerzaden Brood mentions iodised salt. For other bread, check the ingredients list on the pack.
Should I choose a whole loaf or rolls to serve with coffee?
Choose a format based on how many portions you want to serve and use. Alongside gluten-free multi-seed bread, PLUS also lists gluten-free multi-seed rolls in packs of two; check the gluten-free claim, allergens and storage instructions for each option separately.