What should you look for when choosing?
With coeliac disease, the gluten-free label comes first. Only then should you choose between bread and bake-at-home rolls, based on allergens, nutritional information and what’s practical for breakfast.
| What to consider |
What to check when buying |
Who it matters to |
| Gluten-free labelling and allergens |
Look for the explicit ‘gluten-free’ label and read the ingredients and allergen information on the current packaging. |
If my toddler has coeliac disease, I don’t want to have to rely on the word ‘multigrain’; for around 50% of consumers, gluten-free suitability is their top purchase priority. |
| Nutritional information |
Compare fibre and salt per 100 g across the gluten-free options, and consider how much your child eats. |
For everyday breakfasts, I want to see how the nutritional value of different bread options compares. For around 30% of consumers, this comparison is their top purchase priority. |
| Portions and preparation |
Check the pack size and, for frozen rolls, read the preparation and storage instructions. |
When my toddler eats small portions, how much preparation breakfast takes matters; around 20% of consumers put portion convenience first when buying. |
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Frequently asked questions
Is multigrain bread automatically gluten-free?
No, ‘multigrain’ isn’t a gluten-free label. Bread with that name may contain grains that contain gluten. If you have coeliac disease, check that the product is explicitly labelled gluten-free and read the packaging.
Does every toddler need gluten-free bread?
No, the ‘gluten-free’ label is particularly important when gluten needs to be avoided for medical reasons. If you’re concerned about a possible food-related problem in a child, speak to a healthcare professional rather than basing a dietary decision on the name of the bread alone.
How much bread does a child aged 1 to 3 eat?
The Netherlands Nutrition Centre suggests around two to three slices of bread a day, usually split between breakfast and lunch. Children’s appetites vary, so the serving size on a packet isn’t a set amount a toddler has to eat.
Should I check for other allergens in gluten-free bread too?
Yes, gluten-free doesn’t mean that bread is free from all other allergens. Read the ingredients and allergen information for the product you choose, especially if your toddler has another food allergy.
Are frozen multigrain rolls handy for small portions?
They can be handy if you want to use the rolls individually, but baking them takes preparation. Check the allergens for the product you choose and follow the storage and preparation instructions on the packaging.