Who is this choice important for?

People with coeliac disease

If you want to eat gluten-free bread on St Nicholas’ Eve, it’s important to check the packaging and prepare the bread separately. According to the Voedingscentrum, even a stray bread crumb can cause symptoms in people with coeliac disease.

Anyone serving a mixed group

If you’re also serving ordinary bread and spiced biscuits, prepare the gluten-free bread with clean equipment, add toppings separately and serve it on its own platter.

Anyone choosing bread beyond the festive occasion

If you buy gluten-free bread regularly, compare the ingredients and nutritional information per 100 g as well as checking for the gluten-free label. Look at the fibre and salt content, and check whether iodised salt or baker’s salt has been used.

What should you look for when choosing?

Packaged multiseed or multigrain bread

Choose this if: you want to serve bread or a bread board without baking it first.

Bear in mind: allergens and nutritional values vary between products, even when both breads are labelled gluten-free.

Gluten-free part-baked rolls

Choose these if: you want to bake warm rolls just before serving.

Bear in mind: you’ll need time to prepare them and clean baking equipment free from gluten residue.

Bake your own with a gluten-free mix

Choose this if: you have time to bake bread in advance and can buy a suitable gluten-free mix.

Bear in mind: check the ingredients, any additions required and the instructions for your chosen mix. Baking tins and worktops must also be free from gluten residue.

What to consider What to check when buying Who is this most important for?
Gluten-free and served separately Look for the ‘gluten-free’ label on the packaging and plan to use clean, separate equipment for preparation and serving. If I have coeliac disease, I want to be sure which bread is meant for me and avoid ordinary crumbs getting into it. Around 39% of consumers put this gluten-free choice and separate serving first.
Preparation and timing Check whether the bread is ready to serve or needs baking, and read the preparation and storage instructions. On a busy festive evening, I want a type of bread that fits the time I have available to prepare and serve it. For around 23% of consumers, convenience is the top priority.
Ingredients and nutritional information Compare fibre and salt per 100 g, and check the ingredients list for iodised salt or baker’s salt. If I eat this bread regularly, I don’t want to rely on the name ‘multiseed’; I want to be able to compare labels. Around 23% of consumers give the ingredients the highest priority.
Availability Check the latest product information and availability at the shop where you do your shopping. If I want to do all my festive shopping in one shop, I need to know in good time whether it sells a suitable gluten-free bread. This is the main buying consideration for around 15% of consumers.

Common mistakes

  • Assuming ‘multigrain’ means ‘gluten-free’

    A standard multigrain label tells you nothing about whether a product is suitable for someone with coeliac disease. According to the Voedingscentrum, wheat, rye and barley, among other grains, contain gluten.

    Make a clear ‘gluten-free’ label on the current packaging your first requirement.

  • Only thinking about cross-contamination once you sit down to eat

    According to the Voedingscentrum, even a stray bread crumb can cause symptoms in people with coeliac disease. A shared knife, toaster or serving plate could therefore be a problem.

    Set out a clean knife, a clean chopping board and a separate serving plate in advance. Keep the gluten-free bread away from ordinary bread and crumbly festive snacks.

  • Assuming every loaf contains baker’s salt

    According to the Voedingscentrum, baker’s salt contains iodine, but bakers aren’t required to use it. So the name ‘gluten-free multigrain bread’ doesn’t tell you which salt has been added.

    Check the ingredients list for ‘iodised salt’ or ‘baker’s salt’, and compare the nutritional information for each product.

  • Assuming an online product page reflects in-store stock

    A product page can help you choose, but the range and availability can vary from shop to shop.

    Check availability at your chosen shop and, before buying, read the current packaging, including the allergen information and best-before date.

Brands to consider

These brands offer the gluten-free multiseed or multigrain products mentioned below. Always check the specific product and its current packaging.

Schär

According to Jumbo’s product information, Schär Meesterbaker Mehrkorn is a gluten-free multigrain bread.

  • Jumbo lists 9.9 g of fibre per 100 g and iodised salt for this product.
  • The same product information says it contains soya and may contain lupin, sesame and mustard; check the current packaging.

Jumbo Lekker Vrij van Gluten

According to Jumbo, the Meerzaden Brood in this range is gluten-free bread made with tapioca starch, kernels and seeds.

  • Jumbo lists 5.7 g of fibre and 0.59 g of salt per 100 g, as well as iodised salt.
  • According to Jumbo, the product contains soya and may contain almonds, eggs and milk.

AH Glutenvrij

According to Albert Heijn, its Meerzaden broodjes are gluten-free rolls that you can bake before serving.

  • Albert Heijn lists oven preparation and 8.2 g of fibre per 100 g for these rolls.
  • According to the product information, the rolls may contain eggs, milk, soya, almonds and hazelnuts. Also check the storage and preparation instructions on the packaging.

PLUS

PLUS has product pages for Meerzaden glutenvrij and Glutenvrije pistolets meerzaden.

  • At PLUS, you can choose between multiseed bread and multiseed rolls, depending on how you want to serve them.
  • Check the current packaging for the ingredients, allergens and nutritional information for your chosen product.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

When can bread be labelled ‘gluten-free’?

Under Commission Implementing Regulation (EU) No 828/2014, food sold to the final consumer in the Netherlands may be labelled ‘gluten-free’ if it contains no more than 20 mg of gluten per kg. So, if you have coeliac disease, don’t rely on the words ‘multigrain’ or ‘multiseed’ alone.

Does ‘may contain’ mean there is gluten in the bread?

Not necessarily. A ‘may contain’ warning identifies a possible allergen and should be considered alongside the gluten-free label. Check the current packaging for both the gluten-free label and any allergens relevant to the person eating it.

Can gluten-free bread be served alongside ordinary spiced biscuits?

Yes, as long as you make sure crumbs or shared serving equipment don’t come into contact with the gluten-free bread. According to the Voedingscentrum, even a stray bread crumb can cause symptoms in people with coeliac disease, so use a separate plate and clean cutlery.

Does gluten-free bread automatically contain iodine?

No. According to the Voedingscentrum, baker’s salt contains iodine, but bakers don’t have to use it. Check the ingredients list for each loaf to see whether it mentions ‘iodised salt’ or ‘baker’s salt’.