What should you look for when choosing?
Start by checking for a gluten-free claim and making sure you can serve the bread separately. Then decide whether you want bread that’s ready to take with you or rolls to bake beforehand.
| What to consider |
What to check when buying |
Who is this most important for? |
| Gluten-free and served separately |
Look for the explicit ‘gluten-free’ claim on the packaging. Plan to use clean, separate equipment for storage and topping. |
If I’m taking bread for someone with coeliac disease, I also want to avoid contact with regular bread crumbs when handing it out. For around 36% of consumers, confidence that the food is gluten-free comes first. |
| Take with you or bake beforehand |
Compare the number of pieces or portions with the preparation instructions and storage advice. |
I want to hand out the bread at the procession without preparing anything there, or bake the rolls at home beforehand. For around 29% of consumers, convenience matters most. |
| Ingredients and salt |
Read the allergen information if there are additional allergies. Check the label to see whether baker’s salt or iodised salt has been used, if this matters to you. |
When I’m buying for someone with an additional food allergy, I need to look beyond ‘gluten-free’; the ingredients can also affect my choice. For around 21% of consumers, the ingredients are the top priority. |
| Stock and preparation |
Check availability at your chosen retailer and look at the use-by date and storage advice before buying. |
If I’m buying ahead for several people or want to bake the bread myself, I need time to prepare the portions before the procession. For around 14% of consumers, this planning takes priority over the other selection criteria. |
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Frequently asked questions
Does ‘multigrain’ mean bread is gluten-free?
No. ‘Multigrain’ doesn’t tell you whether a bread is suitable for someone with coeliac disease. Look for the explicit ‘gluten-free’ claim on the packaging. Under Commission Implementing Regulation (EU) No 828/2014, the food must contain no more than 20 mg of gluten per kilogram for the final consumer.
Can I serve gluten-free bread alongside regular bread?
Yes, as long as you prevent the gluten-free bread from coming into contact with regular bread or its crumbs. The Voedingscentrum (Netherlands Nutrition Centre) warns that even a stray bread crumb can cause symptoms in someone with coeliac disease, so keep the packaging, knife and toppings separate.
Should I check for allergens other than gluten?
Yes, if the person you’re buying for has another food allergy. ‘Gluten-free’ doesn’t mean that bread is also free from ingredients such as soya, milk, egg or nuts. Read the ingredients and allergen information on the packaging of the product you choose.
Does gluten-free bread always contain iodised baker’s salt?
No. According to the Voedingscentrum (Netherlands Nutrition Centre), bakers aren’t required to use baker’s salt. Check the ingredients list if you want to know whether your chosen bread contains baker’s salt or iodised salt.