Who is this choice relevant to?

Picnickers with coeliac disease

For you, both a gluten-free label and a way of serving the bread that avoids crumbs from ordinary bread are important. The Netherlands Nutrition Centre points out that even a stray bread crumb can matter, so keep the bread sealed until you need it and use separate utensils.

Families and groups who plan ahead

If you’re taking individual rolls for several people, baking, defrosting and storage will determine when you can set off. Jumbo provides specific instructions for storing Schär Multigrain Rolls after defrosting.

Bread lovers comparing labels

As well as checking the gluten-free label, you may want to compare fibre per 100 g, other allergens and iodised salt. According to the Netherlands Nutrition Centre, using baker’s salt isn’t compulsory, so check the ingredients of the bread you choose.

What should you look for when buying?

If you have coeliac disease, start by checking for a gluten-free label and taking steps to prevent contact with crumbs. Then compare the different types of bread to find one that suits your preparation and transport plans.

What to consider What to check Who it matters to
Gluten-free labelling and serving separately Check for a gluten-free label and take a sealed pack and separate utensils with you. If I have coeliac disease, I don’t want crumbs from ordinary bread on my sandwich when I unwrap and fill it. This reassurance is the top priority for around 40% of consumers.
Preparation and portions Check whether the bread is ready to eat and what baking, defrosting and storage instructions apply to the pack you choose. When I’m going to the park with several people, I want to know whether I need to prepare the rolls at home and how many to take. Convenience on the go is the top priority for around 30% of consumers.
Nutritional information and allergens Compare fibre per 100 g and read the ingredients and allergen information, including whether iodised salt is listed. If I eat this bread regularly or need to avoid other allergens, I also want to be able to check that information on the label. Around 20% of consumers focus most on these checks.
Availability Check that the product you want is available at the shop before you set off, and read the packaging again when you’re there. If I’m stopping at just one supermarket on the way, I don’t want to find out when I get there that I can’t choose suitable packaged bread. Availability is the main consideration for about 10% of consumers.

Common mistakes

  • Assuming ‘multigrain’ means gluten-free

    A name mentioning multigrain or seeds doesn’t mean the bread is suitable for someone with coeliac disease; wheat, rye and barley contain gluten.

    First, check that the product you choose is clearly labelled gluten-free. Only then compare its size, ingredients and nutritional value.

  • Preparing gluten-free bread next to ordinary bread

    Crumbs on a chopping board, in a filling or on a shared knife can get onto gluten-free bread. The Netherlands Nutrition Centre stresses that even a stray bread crumb can matter if you have coeliac disease.

    Keep the pack sealed until you need the bread, and use a clean surface, separate utensils and fillings that haven’t been in contact with ordinary bread.

  • Taking frozen rolls without planning how to store them

    Jumbo says that Schär Multigrain Rolls should be kept in the fridge after defrosting, eaten within one day and not refrozen.

    Read the instructions on the pack you choose before baking or defrosting the rolls. If that preparation doesn’t fit your plans, choose ready-to-eat bread instead.

  • Assuming all gluten-free bread contains baker’s salt

    According to the Netherlands Nutrition Centre, using baker’s salt isn’t compulsory. So the amount of iodised salt can vary from one loaf to another.

    Check the ingredients for iodised salt or baker’s salt if this information is relevant to your choice.

Brands and shops to explore

Compare specific packs: a shop or brand name alone doesn’t confirm that every multigrain loaf is gluten-free.

Albert Heijn

Albert Heijn describes AH Gluten-free Dark Multiseed Half Loaf as a 480 g packaged multiseed loaf that’s ready to eat.

  • The product information lists 9.6 g of fibre per 100 g, iodised salt and the option to freeze the bread.
  • If you have other allergies, check the packaging: Albert Heijn notes that the product may contain, among other things, egg, milk, soya, oats and nuts.

Jumbo

Jumbo’s product information covers both its own gluten-free multiseed bread and Schär Multigrain Rolls.

  • Jumbo’s multiseed bread is described as a loaf made with tapioca starch and containing seeds; the ingredients list iodised salt.
  • The Schär rolls are a frozen product with baking, defrosting and storage instructions. For both products, check the information about other allergens too.

Schär

Jumbo and PLUS list Schär gluten-free multigrain rolls and Meesterbakker Mehrkorn respectively in their product information.

  • Jumbo lists 8.0 g of fibre per 100 g for the rolls; PLUS lists 9.9 g of fibre per 100 g and iodised salt for Meesterbakker Mehrkorn.
  • Jumbo says the rolls must be refrigerated after defrosting and eaten within one day. PLUS lists soya in Meesterbakker Mehrkorn and notes that it may contain lupin, sesame and mustard.

PLUS

PLUS provides product information for Schär Gluten-free Meesterbakker Mehrkorn, a packaged 300 g multigrain loaf.

  • The product information lists ingredients, nutritional values and storage instructions that you can compare before buying.
  • Before choosing the bread for your group, check the packaging for soya and any other allergens it may contain.

Lidl

Lidl provides information about its gluten-free range, but a general range page doesn’t confirm that a specific multigrain loaf is gluten-free.

  • You can check the ingredients and storage advice for any clearly labelled gluten-free packaged product in store.
  • Don’t rely on the name of an ordinary multigrain loaf; check the specific product before setting off.

ALDI

ALDI mentions gluten-free bread options in its information about bake-at-home products.

  • If you want to bake ahead, check in store which packaged gluten-free rolls are available and what instructions are on the pack.
  • A general mention of gluten-free bread doesn’t confirm that a specific gluten-free multigrain product is available; read the packaging of the item you choose.

Related products

Related products coming soon.

Frequently asked questions

Is multigrain bread automatically gluten-free?

No. The word ‘multigrain’ doesn’t mean a product is gluten-free. If you’re choosing bread for someone with coeliac disease, check that the specific loaf is labelled gluten-free, then check its ingredients and other allergens separately.

How can I avoid contact with ordinary bread during a picnic?

Take the gluten-free bread with you in a sealed pack, and use a clean surface and separate utensils when preparing it. Avoid shared containers of fillings if a knife with crumbs from ordinary bread has been used in them. According to the Netherlands Nutrition Centre, even a stray bread crumb can matter if you have coeliac disease.

Does gluten-free bread have to contain baker’s salt?

No. According to the Netherlands Nutrition Centre, using baker’s salt isn’t compulsory. If you want to know whether the bread you choose contains iodised salt, check the ingredients on the packaging.

Are frozen rolls practical for a picnic in the park?

Frozen rolls are a good option if you can plan ahead for baking, defrosting and storage. Jumbo says that Schär Multigrain Rolls should be kept in the fridge after defrosting, eaten within one day and not refrozen.