Who is this choice relevant to?

Hosting someone with coeliac disease

You’re looking for bread labelled gluten-free and want to prevent it coming into contact with crumbs from regular bread while it’s being prepared or served. The Voedingscentrum points out that even a stray bread crumb can cause symptoms.

Planning sandwiches with toppings

You want to prepare small portions for your coffee morning without using the oven. Sliced bread offers a different way to serve than rolls that need to be baked first.

Hosting and serving warm rolls

You have the time and oven space to bake gluten-free rolls, using clean baking equipment and a separate area for preparing and serving them.

What should you look for when choosing?

First, work out how you can prepare and serve the bread separately for your guest with coeliac disease. Then choose between bread that’s ready to top and bake-at-home rolls, and compare the labels of products that suit your guests.

What to consider What to check when buying Who is this most important for?
Choosing gluten-free and serving separately Check the gluten-free labelling on the current packaging. Make sure you also have a clean serving area and separate knives, tongs and toppings. If regular bread is on the table, I want to stop crumbs from getting onto the bread for my guest with coeliac disease. This precaution is the top priority for around 36% of consumers.
Serving and preparation Check whether the bread is ready to eat or needs baking, and read the portion and storage information. I want to be able to prepare the sandwiches straight away, or serve warm rolls if there’s time. Around 29% of consumers prioritise this convenience when serving.
Nutrition information and allergens Compare fibre and salt per 100 g. If guests have additional allergies, check both ‘contains’ and ‘may contain’ on the packaging. If guests also need to avoid other ingredients, I want to know what the label says beyond the gluten-free claim. This product profile receives the most attention from around 21% of consumers.
Pack size and availability Check the number of items or the weight in grams, and look at the current range in the shop where you plan to buy. For a one-off coffee morning, I want a pack that suits the number of guests and that I can get in time. Around 14% of consumers prioritise this practical planning.

Product information from Albert Heijn, Jumbo and PLUS includes both sliced gluten-free seeded loaves and bake-at-home rolls. A description such as ‘multigrain’ or ‘seeded’ does not in itself mean a product is suitable for a gluten-free diet. Ingredients and listed allergens also vary between gluten-free products.

Common mistakes

  • Assuming multigrain or wheat-free means gluten-free

    Bread made with several types of grain may contain gluten. For a guest with coeliac disease, the product name is no substitute for a gluten-free label.

    Check the current packaging every time you buy, even if you’ve served the product before.

  • Preparing gluten-free bread alongside regular bread

    According to the Voedingscentrum, even a bread crumb can cause symptoms for someone with coeliac disease. Bread that’s suitable when bought can still come into contact with crumbs during preparation or at the table.

    Use a clean, separate area with its own knives, tongs, plates and toppings. Don’t put gluten-free bread in the same bread basket as regular bread.

  • Overlooking other allergens

    Gluten-free doesn’t mean free from soya, sesame or other allergens. Product information from brands including Jumbo, Schär and PLUS lists different ingredients and possible traces for each product.

    Ask guests about any additional allergies, and check the chosen packaging for both what the product contains and what it may contain.

  • Assuming the same nutritional values apply to all bread

    The products reviewed list varying amounts of fibre per 100 g. Likewise, a mention of iodised salt in one loaf tells you nothing about the recipe of another.

    Compare nutritional information on the same basis and read the ingredients list for the product you’re actually serving.

Brands to consider

These examples relate to specific gluten-free breads and rolls. Always check the packaging for the particular product you’re considering.

Schär

The product information reviewed for Schär includes both Meesterbaker Mehrkorn and multigrain rolls for baking at home.

  • According to Jumbo’s product page, Meesterbaker Mehrkorn is gluten-free and contains 9.9 g of fibre per 100 g. Albert Heijn says the multigrain rolls need 5–7 minutes at 200 °C.
  • According to their product information, the products described contain soya and may also contain lupin, sesame or mustard; check the relevant packaging.

AH Glutenvrij

The dark seeded loaf reviewed is a sliced option that’s ready to top and serve.

  • Albert Heijn lists this loaf as a 480 g pack with 9.6 g of fibre per 100 g.
  • The product information notes possible traces of ingredients including egg, milk, soya, oats and nuts. If your guests have additional allergies, check the current label.

Jumbo Lekker Vrij van Gluten

The seeded loaf reviewed is a gluten-free bread with kernels and seeds that you can serve without baking.

  • Jumbo lists 5.7 g of fibre per 100 g for this product.
  • According to Jumbo, the bread contains soya and may contain almonds, egg and milk.

PLUS

The PLUS products reviewed offer a choice between sliced gluten-free seeded bread and seeded rolls for baking at home.

  • PLUS lists 7.285 g of fibre per 100 g for the sliced bread. According to the product information, the rolls need 10 minutes at 180 °C.
  • The sliced bread lists oats and soya and may contain other allergens. The rolls contain sesame.

Joybuy products

Related products coming soon.

Frequently asked questions

Is multigrain bread automatically gluten-free?

No. ‘Multigrain’ doesn’t mean a product is suitable for a gluten-free diet. For a guest with coeliac disease, choose a product whose current packaging clearly says ‘gluten-free’.

How do I serve gluten-free bread alongside regular bread?

Keep the gluten-free bread and its toppings separate from crumbs from regular bread. Use a clean area and separate knives, tongs, chopping boards and plates; the Voedingscentrum warns that even a stray bread crumb can cause symptoms for someone with coeliac disease.

Do I need a separate oven for gluten-free rolls that need baking?

The most important thing when baking them is to prevent the rolls from coming into contact with products or crumbs containing gluten. Use clean baking equipment, keep the rolls separate when serving, and follow the temperature and baking time on the packaging.

Does gluten-free bread always contain iodised salt?

No. Check the ingredients list for the bread you’ve chosen. The Voedingscentrum explains that in the Netherlands, iodine is mainly added to baker’s salt. The AH, Jumbo, PLUS and Schär breads described list iodised salt, but that doesn’t mean every gluten-free bread contains it.

Can I buy gluten-free bread in advance for my coffee morning?

That depends on the storage instructions for the product you’ve chosen and when you plan to serve it. Schär advises resealing the Meesterbaker Mehrkorn pack after opening and using the bread within a few days or freezing it straight away. Albert Heijn gives instructions for freezing its dark seeded loaf on the day of purchase. Check the current packaging before planning ahead.