Who is this choice relevant to?

Host whose top priority is coeliac disease

You start by checking for a gluten-free label on the packaging, then see whether the ingredients or other allergens are relevant to your guest.

Cook who wants to serve warm rolls

You want rolls to serve with antipasti, soup or a sharing platter, and can make space in the oven just before the meal.

Buffet host who likes to plan ahead

You want to prepare toppings on sliced bread or portion it in advance, and compare the ingredients, nutritional information and storage instructions too.

What should you look for when choosing?

Start with the gluten-free label and any other allergens. Then choose a format that suits your plans, and only after that compare the seeds, nutritional information and storage instructions.

What to consider What should you check? Who should pay particular attention?
Gluten-free status and other allergens Check the gluten-free label, ingredients and allergens on the packaging, including possible traces. If a guest has coeliac disease, I first want to know which bread is labelled gluten-free; if they have other allergies, I read the full label too. Around 36% of consumers prioritise this check.
Serving format Compare bake-at-home rolls with sliced bread, and check the oven instructions for the rolls. For warm rolls alongside antipasti, I want to bake them just before the meal; for topped snacks, I’d rather prepare slices in advance. Around 29% of consumers prioritise ease of serving.
Seeds, fibre and texture Check which kernels and seeds are used, and compare the fibre per 100 g in the nutritional information. If the bread’s texture determines my choice, I want to know which seeds it contains and how the fibre values differ. Around 21% of consumers give this top priority.
Salt and storage If needed, check whether iodised salt or baker’s salt is listed, compare the salt per 100 g, and read the storage instructions. When I buy bread in advance, I want to know how to store it and what the label says about salt. This matters most to around 14% of consumers.

Common mistakes

  • Assuming multigrain means gluten-free

    The word multigrain does not mean that bread is gluten-free: conventional bread may contain wheat, rye or barley.

    If a guest has coeliac disease, first choose a product labelled gluten-free on its current packaging. Then consider the seeds and serving format.

  • Reading only the front of the packaging

    Gluten-free breads can differ in their ingredients and in the information they give about other allergens or possible traces.

    Read the ingredients and allergen information for the exact bread you’re serving, especially if a guest has other food allergies too.

  • Assuming the salt is iodised

    According to the Netherlands Nutrition Centre, bakers in the Netherlands are not required to use baker’s salt. So a gluten-free label won’t tell you which type of salt has been used.

    If this information matters to your choice, look for iodised salt or baker’s salt in the ingredients list.

  • Forgetting about oven time or storage

    Bake-at-home rolls need space in the oven just before the meal, while bread bought in advance needs to be stored according to the instructions on the packaging.

    Plan when to bake the rolls around your other oven dishes, and check whether the packaging for sliced bread includes freezing instructions.

Brands and shops to explore

Albert Heijn

Albert Heijn lists its own gluten-free dark multiseed bread as well as Schär gluten-free multigrain rolls. This gives you the option to compare sliced bread with bake-at-home rolls.

  • The product information covers ingredients, allergens and instructions for use.
  • Albert Heijn notes that product information can change, so check the packaging before serving.

Jumbo

Jumbo lists Lekker Vrij van Gluten Meerzaden Brood and Schär gluten-free bread products, including multigrain rolls.

  • For its own multiseed bread, Jumbo lists iodised salt, 5.7 g of fibre per 100 g and 0.59 g of salt per 100 g.
  • According to the product information, this bread contains soya and may contain almonds, egg and milk; check the current packaging.

PLUS

PLUS lists a 500 g gluten-free multiseed loaf and gluten-free multiseed rolls.

  • The product information for the multiseed loaf lists iodised salt, linseed and sunflower seeds.
  • The loaf also lists oats and soya, and possible traces of other allergens; check the label on the pack you choose.

Dirk

Dirk lists Schär gluten-free bread products, including Meisterbäckers Classic.

  • This gives you one way to explore gluten-free bread in store.
  • Check each pack to make sure you’re choosing a gluten-free multigrain option, and see which ingredients it contains.

Aldi

Aldi Netherlands mentions gluten-free bread in its information about bread and bake-at-home products.

  • If you’re looking for bake-at-home rolls, you can compare the formats on the packaging in store.
  • Check that the pack you choose is for multigrain bread, and read the gluten-free label and allergen information.

Lidl

Lidl Netherlands provides information about its gluten-free range.

  • The range information can be a useful starting point when looking for gluten-free bread options.
  • For an Italian evening, go by the information on the product you actually find: check the type of bread, its gluten-free label, ingredients and allergens.

Related Joybuy products

Related products will appear here soon.

Frequently asked questions

Is ordinary multigrain bread suitable for a guest with coeliac disease?

Not just because it’s called multigrain. The name says nothing about whether it’s labelled gluten-free, so choose bread labelled gluten-free on its current packaging and check the ingredients too.

Should I check for other allergens in gluten-free bread too?

Yes. Gluten-free doesn’t mean that bread is free from other allergens. The product information for the breads mentioned includes soya and possible traces of other allergens, among other things, so check the label of the bread you’re serving.

When are bake-at-home rolls a good choice for an Italian evening?

Bake-at-home rolls are a good choice if you want to serve individual warm rolls with antipasti or soup, for example, and have oven space just before the meal. Albert Heijn’s product information for Schär Multigrain Rolls recommends baking them for 5–7 minutes in a preheated oven at 200 °C; follow the instructions on the pack you choose.

How can I tell whether gluten-free bread contains iodised salt?

Look for iodised salt or baker’s salt in the ingredients list. According to the Netherlands Nutrition Centre, bakers in the Netherlands are not required to use baker’s salt, so check each product if this information matters to your choice.