What should you look for?
First, check which label and allergen information your guest needs. Then choose between baking the bread warm or preparing toppings in advance, and make sure the pack size suits the number of people eating.
| What to consider |
What to check when buying |
Who it matters to |
| Serving gluten-free bread |
Check the gluten-free label and allergen information on the pack; use clean preparation and serving utensils. |
If my guest has coeliac disease, I want to keep ordinary bread crumbs away from their bread. For around 36% of consumers, gluten-free suitability is the top priority when choosing. |
| Serving warm bread |
Compare the number of rolls and the baking time; check whether the chosen variety has oven or air fryer instructions. |
I want to serve the rolls warm with the meal and can bake them just beforehand. For around 29% of consumers, serving bread warm is the most important factor. |
| Preparing toppings in advance |
Check whether the bread is sliced and how many slices are in the pack. |
When I prepare the appetisers ahead of time, I want to be able to portion the bread easily. For around 21% of consumers, being able to prepare in advance is the main consideration. |
| Quantity and storage |
Choose a pack size to suit the meal and read the storage and freezing advice for the exact variety. |
With two people eating, I don’t want to open more bread than I can use or store according to the label. Around 14% of consumers give this consideration top priority. |
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Frequently asked questions
Is ordinary multigrain bread suitable for someone with coeliac disease?
Not necessarily: multigrain bread can also contain gluten-containing grains. Choose a pack labelled gluten-free and prevent contact with crumbs from ordinary bread during preparation and serving.
What does the gluten-free label on a bread pack mean?
Under Commission Implementing Regulation (EU) No 828/2014, a food sold to consumers in the EU may be labelled gluten-free if it contains no more than 20 mg of gluten per kg. Always check the latest allergen information for the bread you choose too.
How can I keep gluten-free bread free from ordinary bread crumbs?
Use a clean baking tray or clean baking paper, clean utensils and a separate serving plate. Don’t serve gluten-free bread in the same basket as ordinary bread: according to the Voedingscentrum, even a stray bread crumb can cause symptoms in someone with coeliac disease.
Does all Dutch gluten-free bread contain iodised salt?
No, you can’t assume that of every loaf. The Netherlands Food and Consumer Product Safety Authority sets a maximum of 65 mg of iodine per kg of baker’s salt; that limit doesn’t tell you what salt has been used in your bread. Check the ingredients list on the pack you choose.
Can I freeze leftover gluten-free bake-at-home rolls?
It depends on the variety and the instructions on the pack. Schär recommends using its multigrain rolls within a few days of opening or freezing them straight away. By contrast, according to Albert Heijn, AH Glutenvrij Meerzaden rolls aren’t suitable for home freezing.