Who is this choice important for?

A host with a guest who has coeliac disease

They want to choose bread labelled ‘gluten-free’ and be able to prepare and serve it separately. According to the Voedingscentrum, even a stray bread crumb can cause symptoms in someone with coeliac disease.

A family looking for warm rolls to serve with dinner

They want gluten-free multigrain rolls that can be baked just before the meal, with enough time and a clean place to prepare them. Albert Heijn provides baking instructions for the rolls reviewed.

A bread shopper comparing labels

As well as checking that the bread is labelled gluten-free, they want to compare fibre, salt and iodised salt, and check for other allergens. Product information from Albert Heijn and Jumbo shows that these details vary between products.

What should you look for when choosing?

For a guest with coeliac disease, you need a gluten-free label and a crumb-free way to serve the bread, whatever its form. Then choose a product that fits your dinner preparations and check the rest of the label for your guests.

Sliced gluten-free bread

Choose this when: you want to serve bread without needing to use the oven. Albert Heijn says its sliced light multiseed bread can be eaten straight away or frozen.

Bear in mind: even with packaged bread, check the allergens in your chosen product and keep it separate from ordinary bread crumbs when serving.

Gluten-free bake-at-home rolls

Choose this when: you want to serve individual warm rolls and have room to bake them just before the meal.

Bear in mind: follow the instructions for the specific product and use a baking tray and utensils free from ordinary bread crumbs.

Gluten-free multigrain bread mix

Choose this when: you want to bake your own bread and can plan the preparation before dinner.

Bear in mind: a mix may require extra ingredients and time to rise. Check the allergens on the packaging too, and make sure you have a clean place to prepare it.

What to consider What to check when buying Who this matters most to
Gluten-free status and cross-contamination Check that the current packaging says ‘gluten-free’ and plan to use clean, separate utensils when serving. If someone with coeliac disease is joining us, I want to be sure I can serve the bread without it coming into contact with ordinary bread crumbs. Around 50% of consumers put this reassurance first when choosing.
Preparation and serving time Check whether the bread is ready to eat or needs baking, and read the preparation instructions. If dinner already involves a lot of preparation, I want bread that can be on the table at the planned time. Around 30% of consumers prioritise this convenience when serving.
Nutritional information and other allergens Compare fibre and salt per 100 g; read the ingredients and allergen information, and check whether iodised salt is listed if needed. If other food allergies are also a concern, I want to check the exact product and compare its nutritional information too. Around 20% of consumers give these label details top priority.

Common mistakes

  • Assuming ‘multigrain’ means ‘gluten-free’

    According to the Voedingscentrum, ‘multigrain’ means that different types of grain are used; it does not mean that the bread is free from gluten. So the name alone does not make a loaf suitable for a guest with coeliac disease.

    Check that the current packaging labels the bread ‘gluten-free’. Don’t judge by its colour or seeds, or rely on a ‘wheat-free’ label alone.

  • Serving gluten-free bread alongside ordinary bread crumbs

    A gluten-free product can come into contact with ordinary bread crumbs during preparation or serving. The Voedingscentrum warns that even a stray crumb can cause symptoms in someone with coeliac disease.

    Use clean, separate utensils and a clean bread basket. Check for crumbs on the chopping board and baking tray, and in any shared toaster too.

  • Assuming gluten-free also means free from other allergens

    According to the product information shown, gluten-free breads and mixes may contain soya, for example, or state that they may contain milk, egg, nuts, sesame or lupin.

    Ask which allergens matter to your guests and read the full ingredients and allergen information on the exact product you’re buying.

  • Leaving preparation details until just before the meal

    Sliced bread can be served straight away, but bake-at-home rolls need time in the oven. A bread mix also requires extra ingredients and preparation.

    Read the instructions before planning dinner, and choose a product that you’ll have enough time and a clean place to prepare.

Brands with relevant bread products

AH Glutenvrij

Albert Heijn offers sliced light multiseed bread, multiseed rolls and a multigrain bread mix under this brand.

  • The different formats let you choose between serving bread straight away, baking rolls or baking your own loaf.
  • Ingredients and allergens vary between products, so check the packaging of the one you choose.

Schär

The product information shown includes gluten-free multigrain rolls and Meesterbaker Mehrkorn bread from Schär.

  • The multigrain rolls are an option if you want to serve freshly baked rolls.
  • Check each product for soya and other potential allergens, including lupin, sesame or mustard.

Jumbo Lekker Vrij van Gluten

Jumbo describes a gluten-free multiseed bread made with tapioca and potato starch, with kernels and seeds.

  • The product information lists iodised salt, so you can check for this on the packaging of the product you choose.
  • The product shown contains soya and may contain almonds, eggs and milk.

Consenza

Consenza offers a gluten-free multigrain bread mix for anyone who wants to bake their own bread.

  • A bread mix gives you a different way to prepare bread from sliced loaves or bake-at-home rolls.
  • Plan the preparation in advance and check the ingredients, allergens and availability of the exact mix before buying.

Joybuy products for this topic

Related products coming soon.

Frequently asked questions

Is ordinary multigrain bread automatically gluten-free?

No. According to the Voedingscentrum, multigrain bread is made from different types of grain; the name does not mean that the bread is gluten-free. If a guest has coeliac disease, choose a product whose current packaging says ‘gluten-free’.

How can I keep gluten-free bread separate at a family dinner?

Use clean, separate utensils and keep the bread away from ordinary bread crumbs. Check the bread basket, chopping board and any baking tray too: according to the Voedingscentrum, even a stray crumb can cause symptoms in someone with coeliac disease.

Should I check for other allergens in gluten-free bread too?

Yes. ‘Gluten-free’ doesn’t mean that a loaf is free from all other allergens. The products shown differ in their declarations for soya, milk, egg, nuts, sesame and lupin, among other things, so read the packaging of the product you choose.

Does gluten-free multigrain bread always contain iodised salt?

Don’t assume that it does. Iodised salt is listed in the product information for some of the Albert Heijn and Jumbo products shown, but check the ingredients of the bread you actually buy.