Who is this choice relevant to?

Shopping for someone with coeliac disease

You’re looking for an alternative to regular multigrain bread and checking the packaging for a gluten-free label. According to the Dutch Coeliac Society, it’s also important to watch out for cross-contamination from regular bread crumbs when storing and serving it.

If you regularly eat gluten-free bread

If you often swap regular bread for gluten-free bread, you can compare the fibre per 100 g and check the ingredients list to see whether iodised salt has been used. The name ‘multiseed’ won’t tell you that.

Households keeping an eye on other allergens too

A gluten-free label doesn’t tell you whether the product contains allergens such as soya, milk, egg, sesame or nuts. Check the current ingredients and allergen warnings for the variety you choose.

What should you look for when choosing?

When choosing bread for someone with coeliac disease, first check that it’s labelled gluten-free. Then compare breads of the same type by their nutritional information and ingredients. Multiseed bread and multigrain bread aren’t necessarily interchangeable product names.

What to consider What to check when buying Who it matters most to
Gluten-free labelling and crumbs Look for ‘gluten-free’ on the current packaging; avoid contact with regular bread when storing and serving it. If we also have regular bread at home, I want clear gluten-free labelling and to make sure crumbs don’t get onto my bread. Around 36% of consumers put this reassurance first.
Fibre and nutritional information Compare the fibre per 100 g in breads of the same type, and check the ingredients and allergens too. If I eat a bread regularly, I want to compare its nutritional value rather than rely on the word ‘multiseed’. This matters most to around 29% of consumers.
Iodised salt Check the ingredients list for iodised salt or baker’s salt. If gluten-free bread replaces my regular bread, I want to know what type of salt it contains. Around 21% of consumers give this check priority.
Pack size and storage Choose a suitable pack size and follow the storage or freezing advice on the label. In a small household, I want to be able to store bread without opening more than I need. Pack size and storage come first for around 14% of consumers.

Common mistakes

  • Assuming ‘multigrain’ or ‘dark’ means gluten-free

    Regular multigrain bread may contain grains that contain gluten. The colour and product name don’t tell you whether it’s suitable for someone with coeliac disease.

    Check the packaging for a gluten-free label and read the ingredients for the variety you’ve chosen.

  • Assuming the nutritional values are the same

    A similar-sounding bread doesn’t mean the fibre, salt and allergens are the same. Albert Heijn, Jumbo and PLUS list different product details for the gluten-free products mentioned here.

    Compare breads of the same type per 100 g, and check the current nutritional information and allergen statement.

  • Assuming all gluten-free bread contains iodised salt

    The RIVM says that not all bread in the Netherlands is made with iodised salt. So don’t assume what type of salt is used based on the bread’s name.

    Check the ingredients list for iodised salt or baker’s salt for each product.

  • Overlooking crumbs from regular bread after buying

    According to the Dutch Coeliac Society, it’s important for people with coeliac disease to avoid cross-contamination with gluten, even when the bread itself is packaged as gluten-free.

    Store the bread separately and use clean hands, a clean work surface and clean utensils when serving it.

Brands to consider

AH Glutenvrij

Albert Heijn’s own-brand range includes dark multiseed bread in a half-size pack.

  • Albert Heijn lists 9,6 g of fibre per 100 g for this bread and says it is made in a dedicated gluten-free bakery.
  • According to the product information, it may contain egg, milk, soya, oats and nuts, among other allergens. Check the current packaging if you need to avoid these too.

Jumbo Lekker Vrij van Gluten

Jumbo’s own-brand range includes packaged multiseed bread with an ingredients list and nutritional information.

  • Jumbo lists iodised salt and 5,7 g of fibre per 100 g for this multiseed bread.
  • According to Jumbo, the product contains soya and may contain almonds, egg and milk.

PLUS

PLUS sells own-brand multiseed bread labelled gluten-free, as well as gluten-free multiseed bread rolls.

  • The different formats let you choose between a loaf and bread rolls, depending on what you’re looking for.
  • PLUS notes that ingredients, allergens and nutritional information can change, so check the packaging for the variety you choose.

Schär

Schär’s range includes Meesterbäcker Mehrkorn, a packaged gluten-free multigrain bread.

  • PLUS product information lists 9,9 g of fibre per 100 g and iodised salt for Meesterbäcker Mehrkorn.
  • According to the product information, it contains soya and may contain lupin, sesame and mustard. Also check which variety is available in store.

Consenza

Consenza offers a range of fresh gluten-free bread, including multiseed and oat bread.

  • You can choose the bread type and size that suit you from this brand’s range.
  • Check with the retailer to see which variety is available, and read its ingredients and allergen information.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is multigrain bread automatically gluten-free?

No. Regular multigrain bread may contain grains that contain gluten. If you have coeliac disease, check that the current packaging labels the bread as ‘gluten-free’.

Do I need the Crossed Grain symbol?

It’s not the only way to identify gluten-free bread, but the Dutch Coeliac Society says it offers an extra, easily recognised reassurance. Even if bread carries the symbol, check its ingredients and any other allergens that matter to you.

What should I look out for if the bread contains oats?

Check that the oats are labelled gluten-free; having ‘oat’ in the product name isn’t enough. Read the ingredients for the variety you’ve chosen, and speak to a specialist dietitian about any personal questions regarding oats and coeliac disease.

Does gluten-free bread always contain iodised salt?

No, don’t assume it does. The RIVM says that not all bread in the Netherlands is made with iodised salt. Check each product’s ingredients list for iodised salt or baker’s salt.

How can I avoid contact with crumbs from regular bread at home?

Keep gluten-free bread separate from regular bread, and use clean hands, a clean work surface and clean utensils. The Dutch Coeliac Society advises avoiding cross-contamination with gluten during storage and serving too.