Who are these options relevant to?

Breakfast lover following a strict gluten-free diet

If you have coeliac disease, the flavour only matters once you’ve checked the gluten-free label on the current packaging. The Dutch Nutrition Centre warns that ordinary oat products are not automatically suitable.

Fan of fruity muesli

If you like the sweetness of dried fruit, compare the ingredients and sugars per 100 g. For the Consenza fruit muesli we looked at, Jumbo lists 15 g of sugars and 7.2 g of fibre per 100 g.

Fan of chocolate granola

If you’re after chocolate and a crunchy texture, check the allergen information too. According to Jumbo, the Holie's Peanut Chocolate we looked at contains peanuts and may contain nuts and soya.

What should you look for when choosing?

First, check that the muesli is suitable for your gluten-free diet. Then compare the flavour and ingredients of the exact variety you want to buy; fruit muesli and chocolate peanut granola are different types of product.

What to consider What to check before buying Who it matters to
Gluten-free suitability Look for ‘gluten-free’ or the Crossed Grain symbol on the current packaging; don’t rely on the ingredient name alone when it comes to oats. If I have coeliac disease, I want to be sure my sweet breakfast fits my gluten-free diet. For around 50% of consumers, confidence that a product is gluten-free comes first.
Fruity sweetness Check which fruit ingredients have been used and compare the sugars per 100 g in the nutritional information. If you enjoy fruit muesli, you’ll want to know where the sweetness comes from and how much sugar the product contains. For around 30% of consumers, the fruit content matters most.
Chocolate and allergens Check for peanuts, other possible allergens and the nutritional information per 100 g for the granola you’ve chosen. I want chocolate and crunch, but I need to know whether peanuts or possible traces of nuts and soya are a concern. For around 20% of consumers, this combination is the deciding factor.

Common mistakes

  • Assuming ordinary oats are gluten-free

    Oats can come into contact with gluten during processing. The Dutch Nutrition Centre therefore advises that ordinary oat products are not automatically suitable for people with coeliac disease.

    If you follow a strict gluten-free diet, check for ‘gluten-free’ or the Crossed Grain symbol on the current packaging.

  • Choosing based only on ‘fruit’ or ‘chocolate’

    A flavour name doesn’t tell you which allergens a product contains or how much sugar it has. For the Consenza fruit muesli we looked at, Jumbo lists 15 g of sugars per 100 g; the Holie's Peanut Chocolate we looked at contains 4 g of sugars per 100 g, but also contains peanuts.

    Compare the ingredients, allergens and nutritional information per 100 g for the varieties you’re considering.

  • Treating the online product title as the label

    A flavour or variety in a product title is no substitute for the ingredient and allergen information on the packaging.

    Read the packaging for the exact variety you’re buying, especially if gluten or other allergens will affect your choice.

Brands to explore

AH Glutenvrij

Albert Heijn offers both muesli and crunchy muesli in its AH Glutenvrij range, including chocolate and apple and cinnamon varieties.

  • There are several sweet flavour options to compare.
  • Check the current packaging of each variety for ingredients, allergens and nutritional information.

Consenza

The Consenza fruit muesli we looked at on Jumbo combines gluten-free oat flakes with dried fruit.

  • For this variety, Jumbo lists 15 g of sugars and 7.2 g of fibre per 100 g.
  • Dried fruit contains naturally occurring sugars; also check for the gluten-free label on the packaging you buy.

Holie's

Holie's Peanut Chocolate is a chocolate peanut granola, not traditional muesli. For this variety, Jumbo lists 4 g of sugars, 14 g of fibre and 15 g of protein per 100 g.

  • The nutritional information per 100 g makes it easy to compare with other breakfast cereals.
  • This variety contains peanuts and may contain nuts and soya; check the allergen information on the current packaging.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is muesli made with ordinary oats suitable for people with coeliac disease?

No. Muesli made with ordinary oats is not automatically suitable for people with coeliac disease: according to the Dutch Nutrition Centre, oats can come into contact with gluten during processing. Check the current packaging for a ‘gluten-free’ label or the Crossed Grain symbol.

Does a fruity flavour mean that muesli is low in sugar?

No, the flavour alone doesn’t tell you how much sugar it contains. For the Consenza fruit muesli with dried fruit we looked at, Jumbo lists 15 g of sugars per 100 g. Compare the nutritional information for the varieties you’re thinking of buying.

Which allergens should you look out for in chocolate granola?

Check the allergens for the specific granola, not just its chocolate flavour. According to Jumbo, the Holie's Peanut Chocolate we looked at contains peanuts and may also contain nuts and soya.

How should I store opened muesli or granola?

Follow the storage instructions on the packaging of the product you’ve chosen. For the Holie's granola we looked at, Jumbo advises storing it in a cool, dry place. Seal the packaging tightly after opening.