Who is this choice relevant to?

Shoppers checking gluten-free claims for coeliac disease

You’re looking for muesli for a weekend breakfast and check the current packaging before considering flavour or nutritional value. If the product contains oats, you also check how those oats are labelled.

Weekend breakfast fans who want to eat oats

You’d like to eat oat muesli with yoghurt, milk or quark, for example, but are specifically looking for a gluten-free option. The Dutch Coeliac Society points out that personal tolerance of gluten-free oats can also be a consideration.

Shoppers checking for other ingredients too

As well as the gluten-free claim, you may need to check for soya, nuts or traces of milk, for example. The ingredients and allergen information on the specific pack will tell you whether an option meets your needs.

What should you look for when choosing?

For a weekend breakfast when you have coeliac disease, the first thing to check is the gluten-free claim. Only then should you compare the other ingredients and the flavour or composition of the muesli.

What to considerWhat to check when buyingWho it matters to
Gluten-free claim and oats Look for the gluten-free label on the current packaging. If the product contains oats, check that they are labelled gluten-free; the Dutch Coeliac Society recommends choosing a product with the Crossed Grain symbol where possible. When choosing muesli for someone with coeliac disease, I don’t want to assume it’s suitable based on the type of grain alone. For around 50% of shoppers, this check comes first.
Other allergens and ingredients Read the ingredients and the ‘contains’ and ‘may contain’ statements, especially for soya, nuts, milk and oats. If I need to avoid certain ingredients as well as gluten, I check whether the specific option is suitable. Around 30% of shoppers give this additional check top priority.
Flavour and breakfast preferences Compare dried fruit, fibre and sugars per 100 g, among other things. Also consider how much you plan to serve. For my weekend bowl, I want to choose between a plain base that I can add my own fruit to and a fruit muesli. For around 20% of shoppers, breakfast preferences matter most, after checking the gluten-free claim and relevant ingredients.

Common mistakes

  • Assuming ordinary oat muesli is gluten-free

    According to the Dutch Coeliac Society, oats can come into contact with gluten-containing grains during production. So the words ‘oats’ and ‘wholegrain’ don’t confirm that muesli is gluten-free.

    Check the gluten-free claim on the current packaging and, where possible, look for the Crossed Grain symbol on products containing oats.

  • Relying on the brand name or crunchy texture

    Quaker Netherlands states that Cruesli Luchtig contains wholemeal wheat flour and barley malt. The Golden Bridge wholegrain muesli described by ALDI Netherlands contains wheat flakes. These specific products are not gluten-free alternatives.

    Always check the ingredients of the option you’re buying, even if you’re familiar with other products from the same brand.

  • Stopping at the gluten-free claim

    Gluten-free muesli may still contain oats, soya or nuts. The packaging may also mention possible traces of other allergens.

    Read the full ingredients and allergen information if you need to avoid anything besides gluten.

Brands to consider

AH Glutenvrij

Albert Heijn’s own-brand range includes a separately labelled gluten-free muesli.

  • According to Albert Heijn, AH Glutenvrij Muesli contains gluten-free oat flakes and provides 13 g of fibre and 18 g of protein per 100 g.
  • This option contains soya and may contain nuts. Check the current packaging if that’s relevant to your choice.

Consenza

Jumbo describes a gluten-free organic fruit muesli under the Consenza brand.

  • The product information lists 60% gluten-free oat flakes and dried fruit.
  • Jumbo states that it contains ‘no added sugars’, but the nutritional information lists 15 g of sugars per 100 g for this option.

Schär

Schär Müsli Fruit is a fruit muesli whose listed ingredients do not include oats.

  • Albert Heijn describes this option as free from gluten, wheat and lactose. It contains, among other things, soya, maize, buckwheat and amaranth flakes.
  • This option contains soya and almonds, and may contain traces of milk and nuts. Also check current availability.

Quaker Cruesli

Here, Cruesli refers to a crunchy cereal range, not a gluten-free muesli label.

  • For the specific Cruesli Luchtig option, Quaker Netherlands lists wholemeal wheat flour and barley malt. Don’t use this option as a gluten-free alternative.

Golden Bridge

Golden Bridge is an own brand under which ALDI Netherlands also lists regular wholegrain muesli.

  • The Golden Bridge wholegrain muesli described contains wheat flakes. The term ‘wholegrain’ doesn’t indicate that a product is gluten-free.

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Frequently asked questions

What does ‘gluten-free’ mean on a pack of muesli?

According to the Dutch Coeliac Society, the ‘gluten-free’ label means that a product contains less than 20 mg of gluten per kg. When buying, check that this label appears on the current packaging of the muesli you’ve chosen.

Can muesli with gluten-free oats be suitable for coeliac disease?

Muesli containing oats confirmed as gluten-free may be an option, but personal tolerance is still important. The Dutch Coeliac Society recommends choosing a product with the Crossed Grain symbol where possible and notes that a small number of people with coeliac disease also react to pure oats.

Is ordinary Cruesli a gluten-free alternative to muesli?

Don’t assume so: the Cruesli Luchtig described by Quaker Netherlands contains wholemeal wheat flour and barley malt. Check the current packaging of any other option separately rather than relying on the brand name.

Is fruit muesli with no added sugars also sugar-free?

No. Jumbo states that the gluten-free organic fruit muesli described contains no added sugars, while the nutritional information lists 15 g of sugars per 100 g. Compare the nutritional information per 100 g if you want to compare the sugar content of different options.

How should you store opened muesli until your next weekend breakfast?

Follow the storage instructions on the packaging of your muesli. For AH Glutenvrij Muesli, Albert Heijn recommends storing it in a cool, dark and dry place, and sealing the pack securely after use.