Who is this for?

Anyone preparing breakfast for someone with coeliac disease

You’re looking for a product labelled gluten-free and want to avoid it coming into contact with crumbs from ordinary bread during preparation or serving. The Dutch Coeliac Society highlights the risk of cross-contamination.

Anyone serving a savoury brunch

You’re looking for small, crunchy toasts to serve with toppings and choosing between a plain rice option and seasoned toasts. If guests have additional allergies, the ingredients and ‘may contain’ information matter too.

Anyone looking for an alternative to bread

You want more room for breakfast toppings than a small toast can offer, so you’re also considering gluten-free crackers or crispbread. If these products regularly replace bread, their place in your overall diet is worth considering too.

What should you look for?

First, check that the specific product is labelled gluten-free and review its allergen information. Then choose between a small toast and a larger cracker, depending on your toppings and the product’s role in breakfast.

What to consider What to check when buying Who should pay particular attention?
Gluten-free status and other allergens Look for the gluten-free label on the specific product and read the current ingredients and allergen information. In Implementing Regulation (EU) No 828/2014, the European Commission sets the limit for this label at no more than 20 mg/kg of gluten. If I’m preparing breakfast for someone with coeliac disease, I don’t want to rely on rice or maize being listed as an ingredient; I also need to take any other allergies into account. This product check would be the top buying priority for around 50% of consumers.
Shape and flavour to suit the toppings Compare the size and choose deliberately between plain rice toasts and seasoned toasts; if you choose a flavoured option, check the other ingredients too. For a brunch platter, I want the toast to go with my toppings, without herbs getting in the way of a sweet combination. Serving style and flavour would come first for around 30% of consumers.
The role of toast at breakfast If toast regularly replaces bread, compare the serving size and nutritional information, including fibre and salt. For a bread alternative, also check whether the ingredients include iodised salt. If I want to make a regular breakfast with toppings, I may need more room than small toasts offer, and I’ll want to consider my overall diet. This role at breakfast would be the main reason for choosing a product for around 20% of consumers.

Common mistakes

  • Assuming rice, maize or oat toasts are automatically gluten-free

    The type of grain or product name doesn’t confirm that the finished product can be labelled gluten-free. Under Implementing Regulation (EU) No 828/2014, the limit for this label is no more than 20 mg/kg of gluten.

    If you’re buying for someone with coeliac disease, check the gluten-free label on the packaging of the exact variety you’re buying.

  • Preparing gluten-free toasts next to ordinary bread

    The Dutch Coeliac Society says that bread crumbs and shared kitchen utensils can transfer gluten to gluten-free food. It’s also worth taking care with a knife that goes back into a jar of spread.

    Use a clean preparation area and clean utensils, and keep gluten-free toasts separate from ordinary bread and shared spreads.

    Using a separate preparation area and clean utensils takes extra preparation when you’re sharing breakfast.

  • Checking only for gluten in seasoned toasts

    Gluten-free doesn’t mean free from other allergens. Jumbo lists egg and oats in Gluten Free Bakery Holland Toastjes Italiaans Gekruid, and says the product may also contain nuts and sesame, among other things.

    If anyone at the table needs to avoid other ingredients, check the allergen information for your chosen variety again.

  • Treating small toasts as a direct replacement for bread

    Toasts don’t automatically have the same nutritional value as bread. The Netherlands Nutrition Centre describes bread as an important source of iodine in the Netherlands, partly because of iodised baker’s salt.

    If you regularly replace bread, compare the nutritional information of the products and consider fibre and iodine as part of your overall diet.

Brands to consider

Van der Meulen

Van der Meulen Rijsttoast Natuur is an example of a small, plain toast. Joybuy’s product information labels this variety gluten-free.

  • According to Joybuy’s product information, the pack contains 65 g and the rice toasts are made with 73% rice.
  • The product information mentions possible traces of sesame and soya. Don’t treat ordinary Melba toast from the same brand as equivalent to these rice toasts unless it has its own gluten-free label.

Gluten Free Bakery Holland

The Toastjes Italiaans Gekruid described by Jumbo are a seasoned option for a savoury breakfast.

  • For this variety, Jumbo lists ingredients including maize and gluten-free oat flour, as well as providing an ingredients and allergen list.
  • The variety contains egg and oats and, according to Jumbo, may also contain nuts and sesame, among other things. Check whether it’s suitable for everyone eating.

AH Glutenvrij

Albert Heijn offers a range of products under AH Glutenvrij for anyone considering crackers or crispbread as well as small toasts.

  • The range shown includes crackers and a product called Vezelrijk knäckebröd.
  • Check the nutritional and allergen information for each individual variety; a range name doesn’t describe every product.

Schär

Jumbo includes Schär Crackers Glutenvrij in its range of toasts and related products.

  • Crackers are another product type to consider if you’re not looking for small toasts.
  • Check the ingredients, allergens and nutritional information on the pack you choose, rather than assuming them from the range listing.

Jumbo Lekker Vrij van Gluten / Consenza

Jumbo has a dedicated gluten-free category where you can look for breakfast products and products from Consenza.

  • The category is a starting point for comparing different types of products for a gluten-free breakfast.
  • For each specific toast or cracker, check the gluten-free label, ingredients and allergens individually.

Joybuy products

Related products coming soon.

Frequently asked questions

When can toasts be labelled gluten-free?

Under European Commission Implementing Regulation (EU) No 828/2014, food may be labelled gluten-free if it contains no more than 20 mg/kg of gluten when sold to the end consumer. For someone with coeliac disease, the label on the specific product is therefore a more important check than whether rice or maize appears in the product name.

Are rice toasts automatically suitable for someone with coeliac disease?

No. Check that the specific rice toast is labelled gluten-free. Joybuy’s product information describes Van der Meulen Rijsttoast Natuur as gluten-free, but also mentions possible traces of sesame and soya. If there are other allergies to consider, check the current packaging too.

How can you keep gluten-free toasts separate at a shared breakfast?

Use a clean preparation area and clean utensils, and avoid contact with crumbs from ordinary bread. The Dutch Coeliac Society highlights cross-contamination from things such as crumbs and shared utensils, so take care with knives, spreads and shared toasters too.

Why does iodine matter if toast replaces bread?

This is particularly worth considering if toast or other bread alternatives regularly take the place of ordinary bread. According to the Netherlands Nutrition Centre, bread provides around 45% of iodine intake in the Netherlands, partly thanks to iodised baker’s salt. So consider any replacement as part of your overall diet, rather than looking at the toast alone.

Can gluten-free toasts contain oats?

Yes. A product labelled gluten-free can contain oats, provided it meets the relevant EU requirements for oats and gluten content. Check the label and ingredients for the specific toast. The Dutch Coeliac Society says that most people with coeliac disease tolerate pure oats, but not everyone does.