What should you look for when buying?
First, check the gluten-free label and all relevant allergen information for the exact product variant. Then compare the filling and portion size, and confirm how the snacks will be delivered and served before placing your order.
| What to consider |
What to check when buying |
Who it matters to |
| Choosing a gluten-free product |
Check the gluten-free label and the ingredients and allergen information for the exact product variant. |
When buying for guests with coeliac disease, I want to be able to distinguish the biscuit being served from a standard kano pastry made with wheat. For around 42% of consumers, this check comes first. |
| A kano-style treat with coffee |
Compare the filling and portion size; the gluten-free filled pastries from AH and Jumbo are both available in 60 g portions. |
For the coffee break, I’d rather serve a filled pastry than an unfilled biscuit, as long as its allergens are suitable for my guests. Around 33% of consumers prioritise this similarity. |
| Ordering and serving |
Confirm the quantities you need and the delivery arrangements; if serving the snacks unwrapped, make allergen information available to guests. |
I need to be able to order enough suitable snacks and make it clear what they contain at an open buffet. For around 25% of consumers, practical considerations like these matter most. |
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Frequently asked questions
Can I serve standard kano pastries as a gluten-free snack?
Not if they contain wheat: Albert Heijn lists wheat flour and gluten-containing cereals for its AH butter kano pastries. For gluten-free catering, check a separate product labelled as gluten-free.
Which gluten-free biscuit is most like a kano pastry?
A gluten-free filled pastry is closer to a kano in terms of its filling than an unfilled biscuit. Albert Heijn and Jumbo both describe a 60 g gluten-free filled pastry; check the current variant and allergens before ordering.
Is a gluten-free filled pastry also free from other allergens?
No, the gluten-free label doesn’t mean that it is. AH’s product information includes almond, egg, soya, lupin and wheat, among other allergens; Jumbo lists almond, egg, lupin, milk and soya for its variant. Check the allergen information on the exact product delivered.
How can I provide allergen information at an open buffet?
Make information about the allergens present accessible next to the unpackaged snacks. The Netherlands Food and Consumer Product Safety Authority says that, for gluten-containing cereals, you must also name the specific cereal. You can provide this information in writing or electronically alongside the food.
Can I order the snacks based on a range page?
First, confirm the exact products, quantities and delivery for the conference date. A range page doesn’t tell you which variant will be available for your order; for example, Jumbo says the 50 g Damhert Gluten-Free Filled Pastry is no longer part of its online range.