What should you look for when choosing?
First, check the gluten-free label on the packaging. Then compare the portions, storage instructions and other allergens with what you need for your holiday.
| What to consider |
What to check when buying |
Who is this most important for? |
| Gluten-free for coeliac disease |
Look for ‘gluten-free’ or the Crossed Grain symbol on the current packaging, and read the label. |
If I’m buying for someone with coeliac disease, I don’t want to rely on the shape or a ‘wheat-free’ label alone. This check is the top priority for around 40% of consumers. |
| Portions for travelling |
Check how many cakes are included, whether they are individually wrapped and how they should be stored. |
On a travel day, I want to take a portion with me without opening a whole cake. This is the most important practical consideration for around 30% of consumers. |
| A cake-like treat |
Decide whether you want a mini cake, a cake to share or a biscuit, and check the flavour and portion size. |
For a coffee break or picnic, I’m looking for something more like cake than a cracker or bar. Around 20% of consumers give this preference top priority. |
| Other allergens and storage |
Read the relevant ‘contains’ and ‘may contain’ statements, and check any defrosting instructions. |
If a travel companion has another allergy or keeping food cool is difficult, these factors will also influence my choice. They matter most to around 10% of consumers. |
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Frequently asked questions
Does ‘wheat-free’ mean the same as gluten-free for someone with coeliac disease?
No. If you have coeliac disease, look for ‘gluten-free’ or the Crossed Grain symbol on the current packaging and read the label. Gluten can also come from grains other than wheat, including rye and barley.
Do I still need to read the label if I’ve looked at the product online?
Yes, check the packaging of the product you actually buy. Albert Heijn notes that ingredients, nutritional values, and information about dietary requirements and allergens can change.
How can I keep a gluten-free cake separate at a picnic?
Keep the cake wrapped for as long as possible and use clean hands and clean utensils kept separate from others. The Dutch Coeliac Society warns that gluten can accidentally get onto gluten-free food, so don’t share a dip that has been used with snacks containing gluten either.
Are gluten-free cakes also free from other allergens?
Not automatically. Check the specific packaging for any allergens that matter to you or a travel companion. According to Jumbo’s product information, Céréal Mini Cakes contain egg and soya and may contain nuts, while Schär Lemon Cake contains egg and may contain soya, lupin and nuts.