Organisers catering for guests with coeliac disease
You want to offer a roll that is clearly labelled gluten-free. Keep the packaging handy and make sure the roll does not come into contact with ordinary rolls when serving.
Who is this choice important for?
Organisers without freezer space
You need a roll that can be stored in a cool, dry place before the buffet. If you choose a par-baked option, check that there will be enough oven space when you want to finish baking it.
Organisers catering for guests with multiple allergies
As well as gluten, check the other allergens for each option you are considering. Jumbo lists different allergens and possible traces for its shelf-stable and frozen Kaiser rolls.
What should you look for when choosing?
Under Commission Implementing Regulation (EU) No 828/2014, a finished product labelled ‘gluten-free’ may contain no more than 20 mg/kg of gluten. First check for that wording on the current packaging, then choose a preparation and storage method that suits the buffet.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Gluten-free option | Check for the wording ‘gluten-free’ on the current packaging. Plan how you will keep these rolls clearly separate from ordinary rolls. | For a guest with coeliac disease, I want to offer a clearly identifiable roll without it being mixed up with other rolls at the buffet. This is the top priority for around 36% of consumers. |
| Storage and preparation | Compare the PLUS Kaiser rolls, which should be stored in a cool, dry place, with Jumbo’s frozen Kaisersemmel. Check what storage and oven space will be available at the venue. | If the buffet starts at a set time, I want to be able to store and prepare the rolls using the equipment available. This is the main concern for around 29% of consumers. |
| Other allergens | Check the allergens for the exact option you choose. Jumbo lists soya and possible mustard in its shelf-stable rolls; for the frozen option, it also lists possible egg, hazelnuts and milk. | I want to know which roll I can offer to guests with other allergies, even if both options are labelled gluten-free. These allergens take priority for around 21% of consumers. |
| Number of portions | Compare the number of rolls in each pack with the number of guests: Jumbo lists four rolls weighing 240 g in total for the shelf-stable option and six rolls weighing 350 g in total for the frozen option. | I want to put out enough rolls without having lots left over after the buffet. Around 14% of consumers prioritise the number of portions per pack. |
Common preparation mistakes
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Assuming ‘gluten-free’ means free from all allergens
A gluten-free roll may contain other allergens. Jumbo says its shelf-stable Schär Kaiser rolls contain soya and may contain mustard; its frozen Kaisersemmel contain soya and may also contain egg, hazelnuts, milk and mustard.
Ask about any other allergies in advance and compare the current packaging for each option with your guests’ needs.
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Choosing frozen rolls without planning when to thaw them
Jumbo says the frozen Kaisersemmel must not be refrozen after thawing and should be eaten within one day.
Work out how many rolls you need, how long they will take to thaw and when you will serve them before choosing this option.
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Relying on the online product page as the definitive ingredients list
Product information can change. An ingredients or allergen list you looked at previously may not match the packaging you receive.
Check the product page before ordering, then read the packaging of the rolls you have chosen again when they arrive.
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Serving rolls without making allergen information easy to access
The Netherlands Food and Consumer Product Safety Authority says that consumers must be able to access information about allergens present in unpackaged food.
For a well-presented buffet, make sure guests can check the allergen information before choosing a roll, and keep the relevant packaging.
Relevant brands and retailers to consider
Schär
Schär offers both shelf-stable Kaiser rolls and frozen Kaisersemmel. Which option is more practical depends on the storage and preparation facilities at your buffet venue.
- Jumbo lists four shelf-stable Kaiser rolls per 240 g pack and six frozen Kaisersemmel per 350 g pack.
- The options have different preparation instructions and allergen information, so check the packaging of the product you will actually use.
PLUS
PLUS features Schär Kaiser rolls and gluten-free pistolets as an alternative if you do not specifically need the Kaiser shape.
- The range includes white and multiseed pistolets alongside the Schär Kaiser rolls.
- For each type of roll you choose, check the gluten-free wording, other allergens and preparation instructions separately.
Albert Heijn Vrij Van
Albert Heijn has a Free From range and also lists Schär Kaiser rolls online. These Schär rolls are not Albert Heijn own-brand Kaiser rolls.
- In January 2026, Albert Heijn announced an expansion of its gluten-free range.
- For your wedding buffet, check the specific product and its current packaging, not just the range name.
Related products on Joybuy
Related products coming soon.
Frequently asked questions
What does ‘gluten-free’ mean on a pack of rolls?
Under Commission Implementing Regulation (EU) No 828/2014, a finished product with this wording may contain no more than 20 mg/kg of gluten. For a guest with coeliac disease, choose a roll whose current packaging says ‘gluten-free’ and prevent it from being mixed up with ordinary rolls when serving.
Does a caterer have to provide allergen information at a wedding buffet?
Yes. The Netherlands Food and Consumer Product Safety Authority says that businesses offering unpackaged food must make information about allergens present available to consumers. Make sure guests can access this information before choosing a roll.
How do I prepare shelf-stable and frozen Kaiser rolls?
For the shelf-stable Schär Kaiser rolls, PLUS recommends 6–8 minutes in a fan oven at 200 °C. Jumbo says its frozen Kaisersemmel can be thawed for 1–2 hours or baked for 8–10 minutes at 180 °C. Follow the instructions on the packaging of the option you buy.
Are gluten-free Kaiser rolls also free from soya and other allergens?
Not necessarily. Jumbo lists soya and possible mustard for the shelf-stable Schär Kaiser rolls. According to Jumbo, the frozen Kaisersemmel contain soya and may contain egg, hazelnuts, milk and mustard. Check the current packaging for each option.
Do all gluten-free rolls contain iodised salt?
You cannot tell from the product category alone. Schär lists iodised salt with potassium iodide in its shelf-stable Kaiser rolls. Check the ingredients list for the option you choose if the presence of iodised salt matters to a guest.