Who is this choice relevant to?

People shopping for someone with coeliac disease

You’re looking for a product with an explicit gluten-free label, and you also check the ingredients, allergens and warnings about possible cross-contamination. The Dutch Coeliac Society points out that a warning about cereals containing gluten needs careful attention.

Smaller households

If you don’t eat rolls every day, what happens to the rest after opening or defrosting matters just as much as the number in the pack. The storage instructions differ between the ambient and frozen options.

Shoppers comparing labels

As well as the gluten-free label, you want to check fibre, salt, other allergens and iodised salt. According to the Netherlands Nutrition Centre, not all bread is made with iodised baker’s salt, so check the specific product label.

What should you look for when choosing?

If you’re looking for gluten-free Kaiser rolls for someone with coeliac disease, check the labels before choosing between an ambient pack of four and a frozen pack of six.

What to consider What to check when buying Who it matters to
Gluten-free label Look for an explicit gluten-free label on the pack and read any warnings about cereals containing gluten. When I’m buying for someone with coeliac disease, I don’t want to rely on the shape or name of the roll. For around 42% of shoppers, checking the label comes first.
Storage and portions Compare the number of rolls with your freezer space and follow the instructions after opening or defrosting. In a small household, I only want to defrost or open rolls that will be eaten in time. Avoiding waste is the top priority for around 33% of shoppers.
Ingredients Check the ingredients and allergens; compare fibre, salt and iodised salt on the current label. As well as gluten, I may need to look out for other allergens, or I may want to compare the nutritional values of different packs. Ingredients matter most to around 25% of shoppers.

Common mistakes

  • Assuming a Kaiser roll is gluten-free

    The product name and shape tell you nothing about its gluten content. According to the European Commission, a product labelled ‘gluten-free’ must contain no more than 20 mg of gluten per kg of food. The Dutch Coeliac Society warns that ‘may contain cereals containing gluten’ indicates a real risk of exceeding this limit.

    Check for a gluten-free label on the current packaging, then read the ingredients, allergens and warnings.

  • Comparing only the number of rolls

    Four ambient rolls won’t automatically reduce waste if they’re left uneaten after opening. Six frozen rolls will only suit your eating habits if you have room to store them and can eat defrosted rolls in time.

    Albert Heijn says its ambient Schär Kaiserbrötchen should be eaten within a few days of opening or frozen straight away. Jumbo says its frozen Schär Kaisersemmel must not be refrozen after defrosting and should be eaten within one day.

  • Thinking a gluten-free label tells you everything

    A gluten-free label doesn’t tell you which other allergens, nutritional values or types of salt a roll contains. The Netherlands Nutrition Centre says that using iodised baker’s salt is not compulsory.

    Check each product’s allergen and nutritional information, and see whether iodised salt is listed in the ingredients.

Relevant brand for comparison

Schär

Two different Schär products are relevant to this choice: ambient Kaiserbrötchen and frozen Kaisersemmel.

  • According to Albert Heijn, the ambient gluten-free pack contains four 60 g rolls, and the ingredients list includes iodised salt.
  • Albert Heijn says these rolls should be eaten within a few days of opening or frozen straight away.
  • Jumbo lists six rolls in its gluten-free frozen Kaisersemmel pack, which can be taken out of the freezer individually.
  • The frozen option needs freezer space. Jumbo says defrosted rolls must not be refrozen and should be eaten within one day.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is a standard Kaiser roll suitable for someone with coeliac disease?

You can’t tell from the name or shape. Check that the specific product is explicitly labelled gluten-free, and read the warnings on the pack too. According to the European Commission, a product labelled ‘gluten-free’ must contain no more than 20 mg of gluten per kg of food.

What does ‘may contain cereals containing gluten’ mean?

According to the Dutch Coeliac Society, this warning indicates a real risk that the product contains more than 20 mg of gluten per kg. So if you’re buying for someone with coeliac disease, don’t rely solely on the product name or where it’s placed on the shelf.

How should I store ambient Schär Kaiserbrötchen after opening?

According to Albert Heijn’s product information, store the opened rolls in a plastic bag and eat them within a few days, or freeze them straight away. Before buying, consider whether you’ll get through four rolls in that time.

Can I refreeze defrosted Schär Kaisersemmel?

No. According to Jumbo’s product information, these frozen rolls must not be refrozen after defrosting. Keep them in the fridge and eat them within one day.

Does every gluten-free roll contain iodised salt?

No. Check the ingredients list for each product. Albert Heijn lists iodised salt in its ambient Schär Kaiserbrötchen; according to the Netherlands Nutrition Centre, using iodised baker’s salt in bread is not compulsory.