What should you look for when choosing?
For an Easter brunch with someone who has coeliac disease, start by choosing a suitably labelled roll, then plan how many you’ll need and how to prepare and serve them. What matters most will vary from one person to another.
| What to consider |
What to check when buying |
Who it matters to |
| Gluten-free label and allergens |
Look for ‘gluten-free’ or the gluten-free symbol on the packaging, and read the allergen information to check for other allergies. |
If my guest has coeliac disease, I don’t want to rely on the product name alone. Around 36% of consumers give checking the label top priority. |
| Quantity and availability |
Compare the number of rolls and how they’re stored; check what your shop has in stock before you go shopping. |
For my brunch, I want to be able to plan enough rolls without relying on a limited-time offer. For around 29% of consumers, this is the main consideration. |
| Separate preparation |
Plan to use clean utensils and a crumb-free preparation area if you’re also serving regular rolls. |
When both types of roll are on the table, I want to stop crumbs or shared butter from coming into contact with the gluten-free roll. For around 21% of consumers, serving it safely is the top priority. |
| Ingredients and nutritional information |
Check the ingredients and nutritional information for each product, and see whether iodised salt is listed on the label. |
When comparing gluten-free rolls, I also want to know which ingredients and nutritional values apply to the option I choose. For around 14% of consumers, this is their first consideration. |
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Frequently asked questions
What should I look for in a roll for someone with coeliac disease?
Choose a pre-packed roll labelled ‘gluten-free’ or bearing a gluten-free symbol, as advised by the Dutch Coeliac Society. Also read the allergen information if there are other food allergies to consider, and prevent contact with regular bread crumbs.
How can I prevent contact with regular bread crumbs?
Prepare and serve the gluten-free roll separately, using clean hands, clean utensils and a crumb-free surface. If you’re using the same oven, the Dutch Coeliac Society advises using a separate baking tray or surface and conventional top and bottom heat rather than fan-assisted heat.
How do the preparation methods differ between the two Schär options?
The shelf-stable Kaiserbrötchen are par-baked rolls that need to be finished in the oven; the frozen Kaisersemmel also need to be defrosted or baked. Jumbo advises defrosting the frozen option for 1–2 hours or baking it for 8–10 minutes at 180 °C. Follow the instructions on your packaging and prepare it separately from regular bread.
Does every gluten-free roll contain iodised salt?
No, you can’t tell from the ‘gluten-free’ label. The Netherlands Nutrition Centre says that using baker’s salt isn’t compulsory. The shelf-stable Schär Kaiserbrötchen list iodised salt; check the current ingredients list on the packaging you choose.