What should you look for when choosing?
First, check that the roll itself is labelled gluten-free and that you can prepare and serve it separately. Then compare the number of rolls, the preparation method and the label of the variety you want to buy.
| What to consider |
What to check when buying |
Who is this most important for? |
| Gluten-free labelling and serving separately |
Look for ‘gluten-free’ or the Crossed Grain symbol on the current packaging. If you’re also serving regular rolls, use clean, separate equipment. |
If a guest has coeliac disease, I want to stop a gluten-free roll coming into contact with crumbs from regular bread. Around 42% of consumers prioritise choosing gluten-free products and preparing them separately. |
| Preparation and number of rolls |
Compare four ambient Schär Kaiserbrötchen with six frozen Schär Kaisersemmel; check the oven and storage instructions for each variety. |
For a small gathering, I want to serve the rolls on time without preparing more than I need. Practical preparation and a suitable pack size matter most to around 33% of consumers. |
| Allergens and nutritional information |
Read the allergen and ingredient information on the pack you choose; compare fibre and salt per 100 g if needed, and check whether iodised salt is listed. |
If a guest also needs to avoid other ingredients, I don’t want to assume that two Schär varieties have the same label. Around 25% of consumers prioritise checking this information. |
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Frequently asked questions
What should I check on a Kaiser roll for someone with coeliac disease?
Check the current packaging to see whether the Kaiser roll is labelled ‘gluten-free’ or displays the Crossed Grain symbol. According to the Dutch Coeliac Society, the gluten-free label means a product contains less than 20 mg of gluten per kg. You should also prevent it from coming into contact with crumbs from regular rolls.
How can I serve gluten-free rolls alongside regular rolls?
Give gluten-free rolls their own space and use clean, separate utensils and toppings that haven’t come into contact with crumbs from regular bread. Keep the packaging closed for as long as possible, until you’re ready to prepare or serve the rolls.
Should I choose ambient or frozen Kaiser rolls for a coffee morning?
The ambient Schär Kaiserbrötchen come in packs of four and are a good choice if you can use an oven shortly before serving. Jumbo lists six frozen Schär Kaisersemmel per pack, with instructions to defrost for 1–2 hours or bake for 8–10 minutes at 180 °C. Follow the storage instructions after defrosting too.
Do gluten-free rolls always contain iodised salt?
No, don’t assume they do. The Netherlands Nutrition Centre says baker’s salt is not compulsory, so check the ingredients of the roll you choose. Iodised salt is listed in the ambient Schär Kaiserbrötchen.
Are both Schär varieties free from other allergens?
No. Gluten-free doesn’t mean free from other allergens. The product information for the ambient Kaiserbrötchen lists soya and possible traces of mustard; the frozen Kaisersemmel information lists soya and possible traces of egg, hazelnut, milk and mustard. If someone has another allergy, always check the current label for the variety you choose.