What should you look for when choosing?
Start with the gluten-free claim and any other allergens. Then think about how much time you have to prepare breakfast. Another gluten-free roll may also suit you if the Kaiser roll shape isn’t important.
| What to consider |
What to check when buying |
Who it matters most to |
| Gluten-free option |
Look for the ‘gluten-free’ claim and read the current label. Use clean kitchen utensils at home if you’re also preparing ordinary bread. |
If I have coeliac disease, I want to be able to trust the gluten-free claim and avoid getting bread crumbs on my roll when adding fillings. Around 42% of consumers prioritise this reassurance that a product is gluten-free. |
| Preparation time |
Compare the storage, defrosting and baking instructions with the time you have in the morning. |
When I’m in a hurry, I want to know before breakfast whether the roll needs defrosting or putting in the oven. For around 33% of consumers, preparation time is the deciding factor. |
| Nutritional information and allergens |
Compare the fibre per serving, and check the ingredients and information about other allergens. Look at the ingredients list to see whether iodised salt is used. |
If I eat this kind of roll regularly or avoid other allergens too, I want to know what’s in the variety I’ve chosen. For around 25% of consumers, this label information is a priority. |
Joybuy products
These mini baguettes are an alternative if you’re not specifically looking for a Kaiser roll. Bear in mind that they need to be prepared before breakfast.
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Gv Baguette Mini 7 Pieces
A mini baguette instead of a Kaiser roll for anyone looking for a different kind of breakfast roll. The product information describes it as gluten-free, but also says it needs to be baked before serving. Check the current packaging for the full preparation instructions, gluten-free claim, ingredients and other allergens.
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Frequently asked questions
When can a roll be labelled ‘gluten-free’?
Under Regulation (EU) No 828/2014, the claim ‘gluten-free’ may be used if the food, as sold to the final consumer, contains no more than 20 mg of gluten per kilogram. ‘Wheat-free’ is not the same claim.
Is the gluten-free claim enough if you have coeliac disease?
The claim can help you choose a product, but you should also take care to avoid cross-contamination when preparing the roll. Don’t use a knife, board or shared filling with crumbs from ordinary bread; according to the Voedingscentrum, even a small amount of gluten can cause symptoms for someone with coeliac disease.
Is a frozen Kaiser roll suitable for a quick breakfast?
Yes, if you have time to prepare it in the morning or can plan ahead. Jumbo says Schär Kaisersemmel needs 1–2 hours to defrost or 8–10 minutes in an oven at 180 °C. Check the instructions on your product’s packaging.
Does every gluten-free roll contain iodised baker’s salt?
No, don’t assume that it does. According to the Voedingscentrum, bakers in the Netherlands aren’t required to use baker’s salt; the ingredients list shows which type of salt is listed for a particular roll.
What should I check if I avoid other allergens too?
Read the ingredients and warnings on the current packaging for the variety you’ve chosen. Jumbo’s product information lists soya and a possible presence of mustard for the long-life Schär Kaiserbrötchen. For the frozen variety, it also mentions possible traces of hazelnuts, egg, milk and mustard, as well as soya.