What should you look for when choosing?
First, check that the current packaging says gluten-free. Then decide whether a measured instant portion or the flexibility of loose oat flakes is a better fit for your breakfast.
| What to consider |
What to look for |
Who it matters to |
| Gluten-free labelling |
Look for ‘gluten-free’ or an appropriate logo on the current packaging; don’t choose a variety with a warning about wheat, barley or gluten. |
If I’m buying for someone with coeliac disease, I don’t want to rely on oats being listed as the only ingredient. For around 50% of consumers, an explicit gluten-free label is a priority. |
| Preparation and portions |
Compare the portion size and preparation instructions on the packaging; you’ll need to measure loose oat flakes yourself. |
If I want a low-prep breakfast, I want to be able to take a portion with me without weighing out the oats first. For around 30% of consumers, portion convenience is the deciding factor. |
| Ingredients and flavour |
Check the ingredients and compare the sugar content per 100 g; decide whether you want a flavoured variety or would rather add your own ingredients. |
If I want to choose the flavour myself, I want to know whether a variety contains sugar as an ingredient. Around 20% of consumers prioritise having control over the ingredients. |
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Frequently asked questions
Are ordinary instant oats automatically gluten-free?
No. The Dutch Coeliac Society says ordinary oats can become contaminated with gluten. If you’re buying for someone with coeliac disease, choose a product whose current packaging carries a gluten-free claim or an appropriate logo.
What does ‘gluten-free’ mean for oats?
Under EU Regulation 828/2014, oats in a food labelled gluten-free must have been specially produced, prepared and/or processed to avoid contamination with gluten. The gluten content of those oats must not exceed 20 mg/kg.
Can everyone with coeliac disease tolerate gluten-free oats?
No, not everyone can tolerate gluten-free oats. The Dutch Coeliac Society says that some people with coeliac disease may still experience symptoms after eating gluten-free oats; discuss any symptoms with your healthcare professional.
How do I prepare gluten-free instant oats?
Follow the liquid quantities and preparation instructions on the packaging for your chosen variety. When preparing the oats, also avoid contact with gluten-containing products through bowls, spoons or added ingredients.
What if the online product information differs from the packaging?
Check the current packaging before using the product. For these products, Albert Heijn points out that ingredients, nutritional information and allergen information can change.