Who is this choice relevant to?

People with coeliac disease looking for flakes

You want to choose a Sunday breakfast for yourself or someone else without relying on the type of grain alone. According to the Netherlands Nutrition Centre, you can identify a gluten-free product by the words ‘gluten-free’ or the Crossed Grain symbol on the packaging.

Families looking for an easy breakfast

You want flakes you can serve straight away with milk, yoghurt, quark or a suitable plant-based alternative. As well as checking that they’re labelled gluten-free, you’ll want to compare serving sizes and nutritional information.

Oat lovers with coeliac disease

You’re considering oat flakes or porridge oats instead of cornflakes. The Dutch Coeliac Society advises choosing oats that are explicitly labelled gluten-free, preferably with the Crossed Grain symbol. It’s also important to know whether you can tolerate pure oats.

What should you look for when choosing?

First, check that the current packaging confirms the flakes are gluten-free. Only then should you weigh up convenience, nutritional information and availability.

What to look for What to check before buying Who is this most important for?
Gluten-free labelling Look for ‘gluten-free’ or the Crossed Grain symbol on the current packaging, and read the ingredients list, checking in particular for wheat and barley. If someone with coeliac disease is eating with me, I don’t want to rely on the main ingredient alone. Around 46% of consumers put this check first when choosing a product.
Easy to serve Check the stated serving size and choose an option that goes with the milk, yoghurt, quark or plant-based alternative you plan to use. On Sunday, I want to be able to prepare a breakfast bowl without a separate recipe. For around 27% of consumers, convenience comes first after checking that the product is gluten-free.
Nutritional information For similar flakes, compare fibre, sugars and salt per 100 g, and check what the stated serving contains. If I’m serving these regularly, I want to know how the ingredients in two gluten-free products compare. For around 18% of consumers, this is the most important next step.
Availability Check your shop’s range shortly before buying, and assess any substitute for its gluten-free labelling again. If my usual flakes are unavailable, I want to find a suitable alternative in good time. After checking for safety, around 9% of consumers prioritise what’s available.

Common mistakes

  • Assuming maize or rice flakes are automatically gluten-free

    The main ingredient doesn’t tell you everything about the other ingredients. For example, Kellogg’s Netherlands lists barley malt extract in its regular Kellogg’s Corn Flakes.

    Check the gluten-free labelling on the current packaging and read the full ingredients list before choosing flakes for someone with coeliac disease.

  • Using ordinary oats as a substitute

    Oats can come into contact with gluten-containing grains during production. What’s more, not everyone with coeliac disease can tolerate pure oats.

    Choose oat flakes only if they’re explicitly labelled gluten-free, and bear in mind your personal tolerance to oats.

  • Skipping the nutritional information once you’ve checked for gluten

    ‘Gluten-free’ doesn’t tell you how much fibre, sugar or salt a product contains. These values can vary between flakes.

    Compare similar products per 100 g, and also check the stated serving size for your breakfast bowl.

  • Assuming an old product page guarantees the item is in stock

    Jumbo reported that two of the cornflake products mentioned here were no longer part of its online range. So a product you chose before won’t necessarily be available for your next Sunday breakfast.

    Check availability shortly before buying, and read the label again if you choose a substitute.

Brands and product ranges compared

Compare specific varieties rather than relying on the brand name: ingredients, gluten-free labelling and availability can differ from one product to another.

AH Glutenvrij

Albert Heijn labels AH Glutenvrij Cornflakes 200 g as gluten-free.

  • The product information includes ingredients and nutritional information to help you compare the contents.
  • Albert Heijn warns that ingredients and allergen information can change, so check the packaging of the product you buy.

Jumbo Lekker Vrij van Gluten

Jumbo described its Lekker Vrij van Gluten Cornflakes 200 g as displaying the Crossed Grain symbol.

  • The product page mentioned the symbol and stated that the flakes contain 5 g of fibre per 100 g.
  • Jumbo reported that this product was no longer part of its online range, so check current availability.

Consenza Pure & Free

Jumbo described Consenza Pure & Free Glutenvrije Cornflakes 250 g as suitable for a wheat-free and gluten-free diet.

  • The product information explicitly states that it’s suitable for a gluten-free diet.
  • The product page warned that the flakes may contain nuts, soya and sesame, and reported that the product was no longer available online. Check the current label and range.

Kellogg's

Regular Kellogg's Corn Flakes and Special K Original show why the specific variety matters more than the product format.

  • Kellogg's Netherlands publishes ingredients lists that let you assess these varieties.
  • Corn Flakes lists barley malt extract, while Special K Original lists wheat and barley. Don’t choose these varieties as gluten-free flakes if you have coeliac disease.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Are cornflakes automatically gluten-free because they’re made from maize?

No, having maize as the main ingredient isn’t enough. For example, Kellogg's Netherlands lists barley malt extract in its regular Corn Flakes. If you have coeliac disease, check the ingredients list and look for ‘gluten-free’ or the Crossed Grain symbol on the current packaging.

Can I choose oat flakes if I have coeliac disease?

Only if the oat flakes are explicitly labelled gluten-free and you can tolerate pure oats. The Dutch Coeliac Society stresses the importance of choosing a gluten-free product when it comes to oats, preferably one displaying the Crossed Grain symbol. If you’re unsure whether you can tolerate oats, discuss it with your healthcare professional or specialist dietitian.

What does ‘gluten-free’ mean on packaging?

According to the Dutch Coeliac Society, products labelled ‘gluten-free’ must contain less than 20 mg of gluten per kg of product. The label doesn’t tell you which other allergens the product contains or what its nutritional value is, so check the rest of the packaging for that information.

Should I check the label again if I buy the same product regularly?

Yes, check the current packaging every time you buy it. Albert Heijn says that the ingredients, nutritional values and dietary or allergen information for its gluten-free cornflakes can change. A product page you viewed previously is no substitute for checking the label.