Who is this choice relevant to?

Families where someone has coeliac disease

You want to serve gluten-free Dutch breakfast cake clearly alongside any regular breakfast cake. Check the label and keep the products separate when portioning them out.

Families who want to portion it out

If several people are eating, you can cut an unsliced cake into portions yourself. If one person needs their own portion, an individually wrapped bar may be more practical.

Families managing multiple food allergies

As well as gluten, milk, lupin and warnings about the possible presence of other allergens may affect your choice. A gluten-free label alone tells you nothing about these.

What should you look for when choosing?

If someone with coeliac disease is joining in, look for the ‘gluten-free’ label before deciding between a shareable cake and a bar. Then check for any other allergies and review the nutritional information separately.

What to look for What to check when buying Who it matters to
Gluten-free label Check that ‘gluten-free’ appears on the packaging of the variant you have chosen. If someone with coeliac disease is joining us, I don’t want to rely on a product name or the impression that it’s wheat-free. For around 38% of consumers with this purchasing need, that reassurance would be the top priority.
Size and portions Compare an unsliced cake that you can portion yourself with an individually wrapped bar for one serving. When several family members are eating, I want to be able to cut the cake into slices; for one person, I’d rather keep a separate bar aside. Around 23% of consumers would put convenient portioning first.
Other allergens Read the list of allergens and check for any ‘may contain’ warnings on the current packaging. If someone needs to avoid an allergen as well as gluten, the full allergen information needs to be suitable. For around 23% of consumers, this additional check would matter most.
Nutritional information Compare sugars and salt per 100 g and per portion; if you eat little bread, consider the role of iodine in your overall diet. If Dutch breakfast cake is becoming part of a different meal routine, I want to understand the nutritional values per portion without treating it as a bread substitute. For around 16% of consumers, this wider nutritional context would be the main concern.

Common mistakes

  • Assuming ‘wheat-free’ means ‘gluten-free’

    These terms don’t mean the same thing. Implementing Regulation (EU) No 828/2014 sets a limit of no more than 20 mg of gluten per kg of finished product for the ‘gluten-free’ label.

    If you have coeliac disease, look for the explicit gluten-free label on the packaging of the variant you’re serving.

  • Overlooking other allergens

    The gluten-free Dutch breakfast cakes described by Albert Heijn and Jumbo also contain milk and lupin. Some variants also carry warnings about the possible presence of other allergens.

    Read the full allergen information and any ‘may contain’ details for everyone you’re buying the cake for.

  • Assuming Dutch breakfast cake is a natural substitute for bread

    Gluten-free Dutch breakfast cake doesn’t automatically replace bread made with baker’s salt as a source of iodine. According to the Voedingscentrum, bakers are not required to use baker’s salt.

    For bread, check the label or ask the baker whether baker’s salt is used. If you eat little bread, consider your overall diet rather than looking at Dutch breakfast cake alone.

  • Relying on a product page you checked earlier

    The ingredients, nutritional values and allergen information for Dutch breakfast cake can change. An earlier comparison may therefore no longer be enough when you’re ready to serve it.

    Check the packaging of the product you’ve actually bought, even if you’ve bought the same variant before.

Brands to consider

Peijnenburg

Albert Heijn describes Peijnenburg gluten-free unsliced Dutch breakfast cake as a 285 g cake that you can portion yourself.

  • Albert Heijn lists nine portions and a ‘gluten-free’ label for this variant.
  • The allergen information for this variant lists milk and lupin; check the label when you buy it.

Jumbo Lekker Vrij

Jumbo describes an unsliced, gluten-free Dutch breakfast cake weighing 300 g in this range.

  • Jumbo lists twelve 25 g portions and the crossed grain symbol for this variant.
  • The product information lists milk and lupin, and warns of the possible presence of, among other things, nuts, oats and sesame.

AH Glutenvrij

Albert Heijn describes the 65 g AH gluten-free Dutch breakfast cake bar as a single portion.

  • The bar gives you a clearly defined portion when not everyone is eating from the same cake.
  • The listed allergens include milk, lactose and lupin; the product information also mentions the possible presence of sesame and nuts.

Related Joybuy products

Related products coming soon.

Frequently asked questions

When can Dutch breakfast cake be labelled ‘gluten-free’?

Under Implementing Regulation (EU) No 828/2014, the ‘gluten-free’ label may only be used if the food, as sold to the final consumer, contains no more than 20 mg of gluten per kg. Check for this label on the packaging of the Dutch breakfast cake you buy.

Is gluten-free Dutch breakfast cake also free from milk, lupin or nuts?

No. ‘Gluten-free’ says nothing about these other allergens. The variants described by Albert Heijn and Jumbo list milk and lupin; some also carry warnings about the possible presence of nuts or sesame. So read the full allergen information on the packaging.

Does a baker have to use iodine-fortified baker’s salt?

No. According to the Voedingscentrum, bakers are not required to use baker’s salt, even though iodine is added to it. For bread, check the ingredients on the label or ask your baker.

Do you need iodine tablets if you eat little bread?

Not necessarily. If you eat little bread, the Voedingscentrum recommends paying attention to iodine from your overall diet. Talk to a doctor or dietitian about individual questions on supplements, rather than treating Dutch breakfast cake as a substitute for bread made with baker’s salt.