What should you look for when buying?
For a staff canteen, first check the gluten-free label and how the product will be served. Then choose between individually wrapped bars and a larger cake, taking portion sizes, additional allergens and the work involved in serving each format into account.
| What to consider |
What to check |
Who is this important for? |
| Serving gluten-free food |
Check the current gluten-free label on the packaging, and keep the product separate from food containing gluten when opening and serving it. |
When buying for colleagues with coeliac disease, I want to make sure a suitable cake doesn’t come into contact with bread crumbs when it is sliced. For around 33% of consumers, this reassurance is their main priority. |
| Portions and serving |
Compare an individually wrapped portion with the stated number of portions in a larger cake, and decide who will take care of slicing and storage. |
During a short lunch break, I want to be able to hand out portions without first cutting up a cake. Around 27% of consumers put ease of serving top of their list. |
| Other allergens and nutritional value |
Read the allergen information, including ‘may contain’ warnings, and compare sugar and fibre on a like-for-like basis: per 100 g. |
When colleagues also need to avoid other ingredients, a gluten-free label alone isn’t enough. For around 20% of consumers, this additional product information is their main purchasing priority. |
| Practicality per portion |
Compare pack size and portion count, and consider how much work is involved in serving a cake once it has been opened. |
If I want to serve food at several lunch breaks from one pack, I need to plan what still needs to be portioned and stored after opening. For around 20% of consumers, this practicality is the most important factor. |
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Frequently asked questions
Does Dutch breakfast cake with ‘zero’ on the packaging automatically mean it’s gluten-free?
No, ‘zero’ on its own tells you nothing about gluten. For someone with coeliac disease, check the current packaging for a gluten-free label or a relevant gluten-free certification mark; don’t rely on a claim about sugar.
Can you serve gluten-free Dutch breakfast cake by the slice in a canteen?
Yes, provided the canteen keeps allergen information available and organises slicing and serving so the cake doesn’t come into contact with food containing gluten. The Netherlands Nutrition Centre points out that even a bread crumb can cause symptoms in people with coeliac disease.
Which other allergens should you check in these Dutch breakfast cakes?
The gluten-free varieties described from AH, Peijnenburg and Jumbo list milk and lupin. AH warns that its product may contain sesame and nuts; the Jumbo variety described also carries warnings about possible traces of, among others, nuts, egg, oats and sesame. Always read the label on the pack you’re actually serving.
Does gluten-free Dutch breakfast cake always contain iodine from baker’s salt?
No, you can’t assume that every gluten-free Dutch breakfast cake does. The Netherlands Food and Consumer Product Safety Authority explains that bakery products can contain iodine from baker’s salt. To find out whether this applies to a specific cake, check the ingredients or ask the manufacturer.