Shoppers with coeliac disease
Before serving, you’ll want to check whether the chosen croissant is labelled gluten-free and see which ingredients and allergens are listed on the current packaging.
Who is this choice important for?
King’s Day breakfast or brunch organisers
You’ll choose the quantity to suit your guests and want to know whether the croissants need baking, defrosting or reheating.
Shoppers with other dietary requirements or allergies
As well as checking the gluten-free label, you’ll want to look for information about ingredients such as egg, milk, soya or nuts. This varies between product variants.
What should you look for when choosing?
First check the gluten-free label and any other relevant allergens. Then compare the packaging and preparation instructions with your plans for King’s Day.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Gluten-free label | Check the ‘gluten-free’ label and the ingredients on the packaging you’re buying. According to the Netherlands Food and Consumer Product Safety Authority, the ‘gluten-free’ label is subject to EU requirements. | If I have coeliac disease, I don’t want to rely on the product name or ingredients list alone. For around 46% of shoppers, confidence in the gluten-free label comes first. |
| Quantity and preparation | Compare the number of croissants, storage method and preparation instructions. For frozen croissants, also check what to do after defrosting. | When I’m planning a brunch, I want to have enough croissants to serve without any preparation surprises on the day. For roughly 27% of shoppers, this planning is the top priority. |
| Other allergens | Read the ingredients and allergen information for the specific variant. Gluten-free does not, in itself, mean free from egg, milk, soya or nuts. | If I also need to consider other allergens or dietary requirements, the chosen pack has to meet more than one need. For around 27% of shoppers, these additional considerations matter most. |
Common mistakes
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Assuming ‘wheat-free’ means ‘gluten-free’
An ingredients list that looks suitable at first glance is no substitute for an explicit gluten-free label. The Netherlands Food and Consumer Product Safety Authority sets out separate EU requirements for this label.
If you have coeliac disease, look for ‘gluten-free’ on the current packaging first, then read the full ingredients and allergen information.
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Assuming gluten-free also means free from other allergens
According to the product listings, AH Gluten-Free Croissants may contain egg. Schär Croissant à la Française lists egg and milk, as well as possible other allergens.
If you have another allergy, check the label of the specific variant every time. Don’t assume a product is suitable based on the brand name or gluten-free label alone.
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Counting only the number of croissants
A pack of two ready-to-bake croissants, a pack of three with a longer shelf life and a pack of four frozen croissants all need different preparation.
Plan for preparation and storage space as well as the number of guests. For Schär’s frozen croissants, Jumbo says they must not be refrozen after defrosting and should be eaten chilled within one day.
Brands to consider
AH Glutenvrij
Albert Heijn offers AH Gluten-Free Croissants in a pack of two, ready to bake at home.
- The product page gives oven and air fryer instructions and says the croissants are made in a completely gluten-free environment.
- The same page describes the product as vegan and lactose-free, but also says it may contain egg and is not suitable for home freezing. Check the label if egg is a concern for you.
Schär
Jumbo lists Schär Croissant à la Française as a gluten-free pack of four frozen croissants, weighing 220 g in total.
- The pack of four is an option if you’re planning to serve several croissants at brunch.
- The product listing mentions wheat starch, egg and milk, and possible traces of nuts, mustard and soya. There are also restrictions on refreezing and storage after defrosting.
Consenza
Jumbo and PLUS list Consenza croissants in gluten-free packs of three, weighing 180 g in total, for storage in a cool, dry place.
- The product listings give oven or microwave instructions, so you can choose the method that suits the equipment you have.
- The ingredients and allergen information in the Jumbo and PLUS listings is not exactly the same. Check the packaging you actually buy, especially if you have other allergies.
Related Joybuy products
Related products coming soon.
Frequently asked questions
Is a gluten-free croissant containing wheat starch automatically unsuitable for someone with coeliac disease?
No, don’t judge the croissant on that one ingredient alone. Jumbo lists both wheat starch and a ‘gluten-free’ label for Schär Croissant à la Française. When buying, check the current label and the full ingredients and allergen information.
Can I choose an unwrapped croissant from a bakery?
This may be an option only if you can get clear information about the specific product before buying and it is sold as gluten-free. The Netherlands Food and Consumer Product Safety Authority says allergen information must be available for non-prepacked foods; information about allergens present does not, by itself, constitute a gluten-free label.
Which croissants are best if I have little time to prepare them on King’s Day?
First, compare the preparation instructions with the equipment and time you have. For its pack of two ready-to-bake croissants, Albert Heijn gives cooking times of 8–9 minutes in an oven at 170 °C or 5–6 minutes in a preheated air fryer at 180 °C. For Consenza, Jumbo gives 10 minutes in an oven at 200 °C or 20 seconds in an 800 W microwave. Follow the instructions on the packaging you buy.
Why should I read the label again if I’ve bought the same product before?
Because the information on the packaging you’re buying now is what matters for this choice. Jumbo and PLUS do not show exactly the same ingredients and allergen information for Consenza in their online listings, so check the gluten-free label again and review all the allergens relevant to you.