Who is this choice important for?

Hosting someone with coeliac disease

Choose a croissant labelled gluten-free and take care to avoid cross-contamination during baking and serving. The Dutch Coeliac Society recommends using clean or separate utensils and a clean serving area when ordinary bread products are also being served.

Planning a brunch with limited time

You’ll want to know in advance which preparation and storage methods fit your plans. Product information from Albert Heijn, Jumbo and PLUS outlines different options for AH Glutenvrij, Schär and Consenza, including baking, frozen storage and microwave heating.

Planning a brunch with additional dietary requirements

Check the allergen information as well as the gluten-free label. Albert Heijn describes its version as vegan and lactose-free, but notes that it may contain egg. Schär contains egg and milk, while Consenza contains egg and soya.

What should you look for when choosing?

Start by checking for a gluten-free label and making sure the croissant is prepared without picking up crumbs, especially for your guest with coeliac disease. Then choose a pack size and preparation method that suit your brunch, and check the label for other allergens.

What to consider What to check before buying Who is this important for?
Gluten-free and cross-contamination Check that the pack is labelled ‘gluten-free’. If you’re also serving ordinary croissants, plan to use clean utensils and a separate serving area. If I’m serving someone with coeliac disease, I want to stop ordinary bread crumbs getting onto their croissant or plate. This precaution is a top priority for around 39% of consumers.
Preparation and storage Read the instructions for storage temperature, equipment and cooking time. If you’re buying a frozen product, also check what to do after defrosting. If I need to use the oven for other brunch dishes at the same time, the preparation method I choose needs to fit my plans. Around 23% of consumers give this the highest priority.
Other allergens and dietary requirements Compare the ingredients and allergen information on the current packaging with your guest’s needs. If a guest needs to avoid egg, milk or soya as well as gluten, I can’t rely on the gluten-free label alone. For around 23% of consumers, additional dietary requirements matter most.
Number of croissants per pack Compare the number of croissants you need with packs of two, three or four, and check the storage instructions once opened. If only one guest is eating gluten-free, I want to choose the right amount and avoid unnecessary leftovers. Pack size is the first consideration for around 15% of consumers.

Common Easter brunch mistakes

  • Putting a gluten-free croissant on a shared platter

    According to the Dutch Coeliac Society, gluten crumbs can be transferred via hands, worktops, utensils and shared platters. The packaging label won’t prevent cross-contamination during brunch.

    Keep the pack closed for as long as possible, and use clean or separate utensils and a dedicated serving plate.

  • Assuming gluten-free means free from other allergens

    According to the product information, Schär contains egg and milk, while Consenza contains egg and soya. Albert Heijn describes its croissants as vegan and lactose-free, but also states that they may contain egg.

    Read the ingredients and allergen information on the current packaging and compare it with your guest’s needs.

  • Storing every pack in the same way

    Albert Heijn says its croissants are not suitable for home freezing. According to Jumbo, Schär frozen croissants must not be refrozen after defrosting and should be eaten within one day.

    Choose a quantity that suits your guests and follow the storage and defrosting instructions on the pack.

    An opened or defrosted pack that you don’t use in time could lead to food waste.

Brands with relevant gluten-free croissants

AH Glutenvrij

Albert Heijn describes its gluten-free bake-at-home croissants as coming in a pack of two.

  • According to Albert Heijn, they’re vegan and lactose-free, and suitable for the oven or air fryer.
  • The product information says they may contain egg and are not suitable for home freezing.

Schär

Jumbo describes the Croissant à la Française as a gluten-free frozen pack of four.

  • A pack of four could work well for a brunch with several guests who eat gluten-free.
  • According to Jumbo, the product contains egg, milk and wheat starch. It must not be refrozen after defrosting and should be eaten within one day.

Consenza

Jumbo and PLUS describe Consenza gluten-free croissants as coming in a pack of three, at 60 g each.

  • According to Jumbo, you can bake them in the oven for 10 minutes at 200 °C or heat them in the microwave for 20 seconds at 800 W.
  • The croissants contain egg and soya. PLUS notes that they may contain traces of lupin, nuts and sesame; check the current label.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

Is a croissant labelled gluten-free enough for someone with coeliac disease?

No. You also need to prevent cross-contamination during preparation and serving. Under Commission Implementing Regulation (EU) No 828/2014, a food may be labelled ‘gluten-free’ if it contains no more than 20 mg of gluten per kg for the final consumer. The label says nothing about crumbs that might get onto it later.

How can I serve gluten-free croissants alongside ordinary croissants?

Use clean hands, a clean worktop and clean or separate utensils, and put the gluten-free croissants on their own plate. Keep them wrapped for as long as possible before preparation, and avoid shared spreads that may contain ordinary bread crumbs, as recommended by the Dutch Coeliac Society.

Can I store gluten-free croissants ahead of Easter?

Yes, but storage instructions vary by product. Albert Heijn advises against freezing its version at home. Jumbo describes Schär as a frozen product that must not be refrozen after defrosting and should be eaten within one day. Check the packaging of the croissants you buy.

Do the rules for bakers’ salt mean that every croissant contains iodine?

No. The rules on the use of bakers’ salt don’t tell you which salt is used in a particular croissant. The 2008 Dutch Government Gazette publication describes the addition of iodine via bakers’ salt, with a maximum of 65 mg of iodine per kg of salt for the bakery products listed in it. For an individual product, check the ingredients or contact the manufacturer for information.