What should you look for when choosing?
First, check the gluten-free labelling and allergens on the current packaging. Then choose a quantity and preparation method that suit your lunch.
| What to consider |
What to check when buying |
Who it matters to |
| Gluten-free labelling and cross-contamination |
Look for the ‘gluten-free’ label on the packaging and check the current ingredients and warnings. When serving, keep utensils and fillings free from crumbs from ordinary bread. |
If I’m serving someone with coeliac disease, I want to be sure which product I’m buying and avoid contact with gluten when serving it; around 50% of consumers put this gluten-free check first. |
| Quantity and preparation |
Compare two croissants in the AH Gluten-free pack, four in Schär and three in Consenza. Also check the preparation instructions and whether your chosen variety needs to be stored chilled, in a dry place or in the freezer. |
For a lunch with several guests, I want enough suitable portions without having to work out the preparation at the last minute; around 30% of consumers prioritise quantity and lunch planning. |
| Other allergens and dietary requirements |
Read the allergen list on the pack you choose. According to the product information, AH Gluten-free may contain eggs, Schär contains wheat, eggs and milk, among other ingredients, and Consenza contains eggs, milk and soya. |
If guests need to avoid ingredients other than gluten, I don’t want to assume that one croissant will suit everyone; around 20% of consumers are most concerned about additional allergens and dietary requirements. |
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Frequently asked questions
How do I choose a croissant for someone with coeliac disease?
Choose a croissant labelled ‘gluten-free’ and check the current packaging for ingredients, allergens and warnings. Avoid contact with crumbs from ordinary croissants during preparation and serving; the Dutch Coeliac Association warns about cross-contamination with gluten.
Can a gluten-free croissant still contain wheat?
Yes. The gluten-free Schär croissant listed by Jumbo also includes wheat in its allergen information. When choosing a product for someone with coeliac disease, check the gluten-free label and the current packaging. If they also need to avoid wheat because of an allergy, don’t choose a product that lists wheat as an allergen.
Can I still buy gluten-free croissants on Easter Sunday?
It depends on the store. According to the Dutch government, Sunday opening arrangements vary by municipality. So check your store’s opening hours before setting off, or buy the croissants in advance.
Do gluten-free croissants always contain iodised baker’s salt?
No, don’t assume they do. The Netherlands Nutrition Centre says that using baker’s salt when baking bread isn’t compulsory in the Netherlands. Check the ingredients on the packaging if you want to know what kind of salt is used in a particular croissant.
Can I buy the croissants in advance and store them?
Yes, as long as you follow the storage instructions for the variety you choose. Albert Heijn says its gluten-free croissants should be stored in a cool, dry place and advises against refreezing them at home. According to Jumbo, Schär is a frozen product that must not be refrozen once thawed; Consenza recommends storing its croissants in a cool, dry place. Check the current packaging before planning your lunch.