What should you look for when choosing?
Start with the gluten-free label and the current packaging. Then check whether the preparation method, storage instructions and pack size suit when you plan to eat the croissants.
| What to consider |
What to check before buying |
Who it matters to |
| Gluten-free labelling |
Look for the gluten-free wording on the packaging and read the current ingredients and allergen information. |
If I have coeliac disease, I want to make sure I pick the gluten-free option and can check any warnings. This is the top priority for around 39% of consumers. |
| Preparation and storage |
Check the preparation method, equipment needed and storage instructions, especially for frozen products. |
If breakfast needs to be on the table quickly, I want to know how much preparation is still needed at home. Around 31% of consumers give this practical consideration top priority. |
| Other allergens |
Compare the allergen list and any warnings about possible traces with the ingredients you need to avoid. |
If I also need to avoid milk, egg, soya or other ingredients, gluten-free alone doesn’t tell me enough. These additional requirements are decisive for around 15% of consumers. |
| Packaging and stock |
Check the number of croissants and the instructions for storage, freezing or use after defrosting. |
If I’m buying only for one or two occasions, I don’t want to choose a pack I can’t store appropriately. Pack size is the most important factor for around 15% of consumers. |
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Frequently asked questions
Can a gluten-free croissant contain wheat starch?
Yes. Jumbo lists both wheat starch and a gluten-free label for Schär Croissant à la Française. If other ingredients or allergens matter to you, always check the rest of the product information too.
Which croissant should I choose if I don’t have room in the freezer?
Look for a shelf-stable or bake-at-home gluten-free option, and check its storage and preparation instructions. Jumbo says the Consenza croissants mentioned should be stored in a cool, dry place; Albert Heijn says its bake-at-home croissants are not suitable for freezing at home.
Are gluten-free croissants always lactose-free, vegan or egg-free too?
No, this varies from product to product. Albert Heijn describes its gluten-free croissants as vegan and lactose-free, but also warns that they may contain egg. So check the current label for the ingredients and allergens that matter to you.
Does a gluten-free croissant always contain iodine-rich baker’s salt?
No, don’t assume it does without checking the label. According to the Voedingscentrum, baker’s salt isn’t compulsory in bread; check the ingredients list to see whether it’s included in the croissant you choose.
Can I freeze these croissants at home or refreeze them after defrosting?
Follow the instructions on the packaging you choose, as they vary by product. Albert Heijn says its gluten-free bake-at-home croissants are not suitable for freezing at home. Jumbo says the Schär frozen option mentioned must not be refrozen after defrosting; if stored in the fridge, it should be eaten within one day.