What should you look for when choosing?
Start by checking the gluten-free labelling and how you’ll serve the croissants. Then compare the cooking and storage requirements with what’s possible at the Christmas market, and check the label against any additional dietary requirements.
| What to consider | What to check when buying | Most relevant for |
| Gluten and cross-contamination |
Check the gluten-free labelling and plan a separate area with clean serving utensils. The Dutch Coeliac Association also highlights the risk of contact through crumbs and hands. |
If I’m serving someone with coeliac disease, I want to make sure a gluten-free croissant on the table doesn’t come into contact with regular croissants. This is a priority for around 50% of consumers. |
| Cooking and storage |
Compare the cooking instructions with the equipment available and check whether the product needs to be kept frozen. |
If there’s little room for equipment, I need to be able to store and prepare the croissants ready for serving. Around 30% of consumers prioritise this practical consideration. |
| Other ingredients and allergens |
Read the ingredients and both the ‘contains’ and ‘may contain’ statements on the current packaging. |
If a guest also needs to avoid egg, milk, soya or wheat, I can’t rely on the ‘gluten-free’ label alone. This additional requirement is the deciding factor for around 20% of consumers. |
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Frequently asked questions
Is a croissant labelled ‘gluten-free’ suitable to serve to someone with coeliac disease?
The Dutch Coeliac Association explains that a product may only be called ‘gluten-free’ if it contains less than 20 mg of gluten per kg. When serving at a Christmas market, keep the croissant in its packaging for as long as possible and prevent it from coming into contact with crumbs, hands or utensils that have touched regular croissants.
Can gluten-free and regular croissants go on the same plate?
If you’re serving someone with coeliac disease, it’s best to use a separate plate and clean serving utensils. The Dutch Coeliac Association warns that crumbs and shared equipment can cause cross-contamination.
Does gluten-free also mean wheat-free, lactose-free or vegan?
No. According to the product information at Jumbo, Schär Croissant à la Française contains wheat starch, egg and milk, while Consenza contains egg, milk and soya. Albert Heijn describes its gluten-free croissants as vegan and lactose-free, but also states that they may contain egg. Check the current packaging against your guest’s specific requirements.
Can I assume gluten-free croissants contain iodine from baker’s salt?
No, you can’t assume this for every gluten-free croissant. Albert Heijn lists ‘salt’ in its croissants, and Jumbo lists ‘bread salt’ for Consenza, but neither gives the croissant’s iodine content. If the iodine content matters to your choice, ask the manufacturer about the product’s composition.