What should you look for when buying?
Start by checking for a gluten-free label and making sure you can take the croissant with you in a clean container. Then choose a product you can prepare and store properly before you leave. Check the label again if other allergens are a concern for you.
| What to consider |
What to check |
Who it matters to |
| Taking and serving a gluten-free croissant |
Check that the packaging says ‘gluten-free’. Make sure it’s clean and sealed, and avoid shared tongs or spreads. |
If I have coeliac disease, I want to avoid my croissant coming into contact with crumbs on the way or at the table. Around 42% of consumers put this concern first. |
| Preparation and storage |
Check what equipment you’ll need and whether the product needs to be refrigerated after opening or defrosting. |
Without a kitchen at the festival, I need to be able to prepare and pack it at home. This is the main consideration for around 33% of consumers. |
| Other allergens and ingredients |
Check the current label for egg, milk, soya and wheat, among other ingredients. Compare nutritional information per 100 g or per serving if the product’s composition matters to you. |
If I need to avoid an allergen as well as gluten, ‘gluten-free’ on its own isn’t enough information. Around 25% of consumers put this additional check first. |
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Frequently asked questions
Is a ‘gluten-free’ label enough if you have coeliac disease?
The label helps you choose a packaged product, but you still need to serve it carefully. The Dutch Coeliac Association says crumbs and shared utensils can still cause cross-contamination, so take the croissant with you in a clean, sealed container.
Can you share a gluten-free croissant at the festival?
Yes, as long as you make sure it doesn’t come into contact with food containing gluten or shared utensils. It’s best to take it with you in a sealed container and use clean, separate utensils rather than shared tongs, a bread basket or a jar of spread.
Can you heat a bake-at-home croissant at the festival?
Only if you have access to a suitable, clean place to prepare food. Albert Heijn says AH Glutenvrij can be prepared in an oven or air fryer, while Jumbo says Consenza can be prepared in an oven or microwave. If there’s no suitable place, you’ll need to prepare it before you leave.
Does a gluten-free croissant automatically contain iodine from baker’s salt?
No, you can’t tell from the product category. The Netherlands Nutrition Centre says bakers aren’t required to use baker’s salt. Check the information for the specific croissant if its iodine content matters to you.