If you have coeliac disease, check the current packaging first and avoid crisps containing gluten cereals. AH says its Chips naturel are made to a gluten-free recipe. If you’re looking for a paprika flavour, check the gluten-free claim and Crossed Grain symbol on Schär Curvies Paprika. Pringles lists wheat flour in Original, so this flavour isn’t suitable if you’re choosing gluten-free crisps.
Before choosing a flavour or pack size, you want to check what the current packaging says about ingredients and gluten. The Dutch Coeliac Association also highlights the importance of the Crossed Grain symbol when assessing a product.
You’re looking for a simple bag of plain crisps to share, but want to check the gluten-free claim for the specific variety. Albert Heijn says AH Chips naturel 250 g is made to a gluten-free recipe; the online ingredients list for Jumbo Chips Naturel 250 g doesn’t, on its own, provide the same confirmation.
Perhaps you want paprika crisps to serve with drinks, so you check that specific flavour. Jumbo lists Schär Curvies Paprika 170 g as gluten-free and mentions the Crossed Grain symbol on the product page.
Start by checking the gluten-free information on the packaging of the product you’re buying. Then compare own-brand options, flavour, pack size and availability. A claim for one variety doesn’t automatically apply to another.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Gluten information | Read the ingredients and any warnings on the current packaging. Check whether it says ‘gluten-free’ or displays the Crossed Grain symbol. | When I buy crisps for someone with coeliac disease, I want to check the gluten-free information on that exact bag. For around 38% of consumers, that reassurance comes first. |
| Own brand and pack size | Check the gluten-free claim and pack weight for each variety. Albert Heijn and Jumbo both list their plain crisps mentioned here as 250 g. | For sharing, I’m looking for own-brand plain crisps, provided the packaging is suitable for my needs. Around 31% of consumers say this is their priority. |
| Flavour and shape | Check the information for your chosen flavour separately. Jumbo lists Schär Curvies Paprika 170 g as gluten-free and mentions the Crossed Grain symbol. | I’d prefer paprika rather than plain crisps to serve with drinks, but I can’t apply the information for the plain variety to that flavour. For around 16% of consumers, their preferred flavour or shape is the first choice after checking for gluten. |
| Availability | Use a gluten-free shop category to find products, then check the individual product and its packaging when it arrives. | If I do all my shopping in one shop, I want to be able to find a suitable bag and check the packaging there. Around 15% of consumers prioritise this practical availability. |
Crisps can contain an ingredient that contains gluten: wheat flour is listed in the Dutch ingredients list for Pringles Original.
Check the ingredients for your chosen variety on the current packaging every time you buy it. Don’t rely on the product type alone or on information for another flavour.
A category page can help you search, but ingredients and allergen information relate to the specific product and may change.
Once you’ve found a product, also check the information on the bag you buy or receive, including any warnings about cross-contamination.
Assess crisps by variety: information for one product or product range doesn’t tell you what’s on every other pack from the same brand.
AH Chips naturel is an own-brand variety that Albert Heijn says is made to a gluten-free recipe.
Jumbo has its own plain variety and a separate shop category for gluten-free crisps and savoury snacks.
Schär offers flavours that are individually labelled as gluten-free, including Curvies Paprika.
Lay's offers various crisp ranges and flavours, including Naturel, MAX and Oven Baked.
For Pringles Original, the ingredients list is key to making your choice.
Snack Day is Lidl’s crisp and snack brand.
No. Don’t judge whether crisps are suitable for someone with coeliac disease based only on a brief online ingredients list. Check the current packaging for ingredients, any gluten-free claim and warnings about cross-contamination.
Pringles lists wheat flour in the Dutch ingredients list for Original. Wheat is a gluten-containing cereal, so this variety isn’t suitable if you’re choosing gluten-free crisps.
‘Gluten-free’ is a claim covered by harmonised requirements in the EU, as explained by the European Commission in Regulation (EU) No 828/2014. Check that the claim appears on the current packaging for the specific crisp variety.
Read the warning on the packaging of the crisps you’re actually buying; information on a category page or for another flavour doesn’t replace it. The Netherlands Food and Consumer Product Safety Authority explains the rules that have applied in the Netherlands since 1 January 2026 for warnings about possible cross-contamination with allergens.
