What should you look for when buying?
For people with coeliac disease, the ‘gluten-free’ label is the first thing to look for. The ingredients and the way you serve the crispbread will determine what else you need to check.
| What to consider |
What to check when buying |
Who it matters to most |
| Gluten and cross-contamination |
Look for the ‘gluten-free’ label on the packaging. When serving, keep it away from crumbs from ordinary cake and shared kitchen utensils. |
When I’m having coffee and cake, I want to know that my crispbread is gluten-free and won’t come into contact with ordinary cake; this is the top priority for around 50% of consumers. |
| Flavour and other allergens |
Read the ingredients and allergen information for both the crispbread and the cake. Look out for sesame and statements about possible traces of milk, soya or mustard. |
I’m looking for something that suits my coffee break without choosing an ingredient I need to avoid; this combination is the top priority for around 30% of consumers. |
| Fibre, salt and iodine |
Compare fibre and salt per 100 g, and consider how much you eat in a serving. Check the ingredients list to see whether iodised salt is used. |
If I often eat crispbread instead of bread, I want to take the nutritional information and use of iodised salt into account; around 20% of consumers say this is their top priority. |
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Frequently asked questions
Is wheat-free crispbread suitable if I have coeliac disease?
Not on that information alone: choose crispbread labelled ‘gluten-free’. Rye and barley also contain gluten, and according to Coeliac UK, even small amounts of gluten can cause symptoms if you have coeliac disease.
How can I avoid cross-contamination if there’s ordinary cake on the table too?
Keep the gluten-free crispbread separate from ordinary cake, and use clean crockery and kitchen utensils. Also check the packaging of the cake and toppings if they’re intended for someone with coeliac disease.
Is gluten-free crispbread also free from sesame, milk and soya?
No, the ‘gluten-free’ label doesn’t tell you anything about those individual allergens. Albert Heijn says Wasa Classic may contain milk, soya and sesame seeds; according to Jumbo, Wasa Sesame & Sea Salt contains sesame seeds as an ingredient.
Does gluten-free crispbread always contain iodised salt?
No, check the ingredients list for the product you’ve chosen. AH Glutenvrij Vezelrijk knäckebröd lists iodised salt; Coeliac UK points out that the use of bread salt isn’t compulsory.
Is online product information enough to check for an allergen?
Use the product page to compare products, but check the packaging of the one you buy before serving it. Jumbo warns that online product information may be incorrect or out of date.