Who is this relevant to?

People who eat strictly gluten-free

If you have coeliac disease or need to eat strictly gluten-free for another reason, the claim on the specific crispbread is what matters. The grain, product type or brand name alone isn’t enough to make that choice.

People who want to pick something up quickly

If you’re making a quick top-up shop, it helps to know which specific gluten-free product to look for. Albert Heijn lists AH Glutenvrij Vezelrijk knäckebröd, while Jumbo lists Wasa Gluten- & Lactosevrij Classic. Check the packaging of the product you choose in store.

People who check other label information too

If you also need to check for other allergens or monitor your salt intake, a gluten-free claim alone isn’t enough. For Wasa Gluten- & Lactosevrij Classic, Jumbo says the product may contain milk, soya, sesame seeds and mustard, and lists 1,1 g of salt per 100 g.

What should you look for on a quick shop?

Start by checking the gluten-free claim on the specific pack. Then see whether the product is available at your chosen shop, and check any other label information that matters to you.

What to look for What to check when buying Who it matters to
Gluten-free claim Look for ‘gluten-free’ on the packaging of the exact product. Don’t rely on the brand name or a high-fibre label. If I need to eat strictly gluten-free, I want to be sure the claim applies to the product I’m holding. Around 50% of consumers would consider this the most important thing to check when buying.
Availability in store Check the exact product name on the shelf or in the shop’s listing; the range may vary from one shop to another. If I’m making a quick top-up shop, I don’t want to look for a product my shop doesn’t stock. Around 30% of consumers would put availability first.
Other label information Read warnings about other allergens and check the salt per 100 g. If you have questions about iodine, check which type of salt has been used. If I also need to check for other allergens, salt or iodine, I need to know more than just whether the product is gluten-free. This additional check would be the main priority for around 20% of consumers.

Common mistakes when choosing

  • Assuming ‘high fibre’ means ‘gluten-free’

    A high-fibre label tells you nothing about gluten. Ryvita says that all its products contain gluten; its regular Original Crispbread contains rye.

    If you eat strictly gluten-free, only choose a specific product with a current gluten-free claim.

  • Assuming a range page means a product is on the shelf

    A general page about gluten-free products won’t tell you whether the crispbread you want is available at your local shop.

    Check the exact product on the shelf or in the delivery selection, and read the packaging before you buy it.

  • Assuming gluten-free means free from other allergens too

    Jumbo says that Wasa Gluten- & Lactosevrij Classic may contain milk, soya, sesame seeds and mustard. Jumbo also lists 1,1 g of salt per 100 g for this product.

    Read the current allergen warning and nutritional information if these details matter to your choice.

  • Assuming iodised baker’s salt is always used

    According to the Netherlands Nutrition Centre, bakers aren’t required to use iodised baker’s salt. So you can’t tell whether it’s been used just from the name ‘crispbread’.

    Check the ingredients on the packaging if the type of salt used is relevant to you.

Brands and shops to help you choose

Wasabröd

Wasa describes its Gluten- & Lactosevrij Classic as gluten-free and lactose-free. Jumbo lists the same product as a gluten- and lactose-free bakery product.

  • A clearly labelled gluten-free product to look for when you’re making a quick shop.
  • Jumbo says this product may contain milk, soya, sesame seeds and mustard. The gluten-free claim doesn’t automatically apply to other Wasa products.

Albert Heijn

Albert Heijn lists 230 g packs of AH Glutenvrij Vezelrijk knäckebröd in its gluten-free range.

  • A product name you can look out for if Albert Heijn is where you’re making your top-up shop.
  • Albert Heijn advises checking the packaging, as product information can change. Check the ingredients and allergens there too.

Jumbo

Jumbo lists Wasa Gluten- & Lactosevrij Classic on a product page with ingredients, allergen information and nutritional values.

  • The listing helps you identify the exact product and work out what to check on the label before buying.
  • Check whether the product is available at your shop or in the delivery selection, and read the current packaging.

Ryvita

Ryvita says that all its products contain gluten; its regular Original Crispbread contains rye.

  • Regular Ryvita crispbread is therefore not a suitable alternative if you need to eat strictly gluten-free.

Lidl

Lidl has a page about its gluten-free range. Don’t take this as confirmation that a specific gluten-free crispbread is available at your local shop.

  • Check the shelf and the packaging of a specific product before choosing it as part of a strictly gluten-free diet.

Aldi

ALDI lists Goud Gebakken Robuust knäckebröd as wholegrain crispbread with seeds.

  • That description isn’t a gluten-free claim. Don’t choose it as a gluten-free alternative unless the specific packaging carries that claim.

Joybuy products for this topic

Related products coming soon.

Frequently asked questions

When can crispbread be labelled ‘gluten-free’?

Under Commission Implementing Regulation (EU) No 828/2014, a food can be labelled ‘gluten-free’ if it contains no more than 20 mg of gluten per kg as sold. When buying, check the claim on the packaging of the specific product.

Is regular Ryvita crispbread a gluten-free alternative?

No, not if you need to eat strictly gluten-free. Ryvita says that all its products contain gluten; its regular Original Crispbread contains rye.

Should I check for other allergens in gluten-free crispbread too?

Yes. A gluten-free claim says nothing about other allergens. Jumbo says that Wasa Gluten- & Lactosevrij Classic may contain milk, soya, sesame seeds and mustard, so check the warning on the current packaging.

Does crispbread always contain iodised baker’s salt?

No. The Netherlands Nutrition Centre says that bakers aren’t required to use iodised baker’s salt. Check the ingredients of your chosen crispbread if the type of salt used matters to you.