What should you look for when buying?
If you or a guest has coeliac disease, start by choosing a clearly labelled gluten-free option. Then compare the allergens, packaging and nutritional information.
| What to look for |
What to check when buying |
Who it matters most to |
| Gluten-free and kept separate |
Look for ‘gluten-free’ or the Crossed Grain symbol on the current packaging. Choose a pack you can take along sealed and serve separately. |
If I have coeliac disease, I want to keep my crispbread away from regular bread crumbs at a busy party. For around 50% of consumers, this combination of product choice and serving it separately is the top priority. |
| Other allergens and sharing |
Read the ingredients and ‘may contain’ warnings for the option you’ve chosen. Check whether you can keep a portion separate. |
If a guest also needs to avoid sesame or another allergen, I want to know what’s in the option I’ve chosen before handing it out. Around 30% of consumers say that checking allergens and whether it can be shared is their priority. |
| Nutritional information |
Compare fibre and salt per 100 g; to check for iodised salt, look specifically in the ingredients list. |
I want to compare the nutritional value of different options without assuming every crispbread contains iodised salt. For around 20% of consumers, this comparison comes first. |
Joybuy products
Related products coming soon.
Frequently asked questions
Is crispbread from a well-known brand suitable for someone with coeliac disease?
Not necessarily: check that the option you’ve chosen is explicitly labelled gluten-free or carries the Crossed Grain symbol. Regular crispbread isn’t automatically gluten-free; according to the Netherlands Nutrition Centre, rye, wheat and barley are among the grains that contain gluten.
What should I look out for at a King's Day stall or tasting event?
Before buying an unpackaged snack, ask about its allergens and how it’s prepared and served. The Netherlands Food and Consumer Product Safety Authority requires allergen information to be provided for unpackaged foods, but ingredient information doesn’t remove the risk of contact with crumbs containing gluten. If you’re still unsure, you can choose your own sealed pack that’s clearly labelled gluten-free.
Does gluten-free crispbread automatically contain iodised salt?
No. Check the ingredients list for the option you’ve chosen. The Netherlands Nutrition Centre describes regular bread as an important source of iodine in the Netherlands, so don’t assume crispbread will automatically provide the same amount.
How can I keep gluten-free crispbread separate when sharing?
Keep it sealed until you’re ready to use it, and don’t serve it on the same plate as regular bread or crackers. Use a clean, separate knife or serving tongs. According to the Netherlands Nutrition Centre, even a small amount of gluten, such as a bread crumb, can cause symptoms in someone with coeliac disease.