What should you look for when choosing?
If you have coeliac disease, first check the gluten-free label on the pack. Then compare the flavour, allergens and nutritional information for how you plan to serve it.
| What to consider |
What to check when buying |
Who should consider this? |
| Gluten-free status and allergens |
Look for the gluten-free label or a gluten-free certification mark on the current pack. Also check the allergen information and warnings. |
If I have coeliac disease and am sharing crispbread with others, I want to know whether the pack is suitable for me and which other allergens it lists. This check comes first for around 45% of consumers. |
| Flavour with toppings |
Compare the ingredients: the AH variety reviewed contains oats, rice and maize; Wasa Classic contains fennel, aniseed and caraway, among other ingredients, while Wasa Sesame & Sea Salt contains sesame. |
When serving savoury toppings, I want the crispbread’s flavour to work well with them. Around 28% of consumers give this combination top priority. |
| Nutritional information and other requirements |
Compare fibre and salt per 100 g. Check separately for information about lactose and suitability for vegans. |
When comparing products for the same meal, I want to weigh up the nutritional information alongside my other dietary requirements. This is the top priority for around 27% of consumers. |
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Frequently asked questions
Is ordinary rye crispbread gluten-free?
No, rye contains gluten. If you have coeliac disease, don’t rely on the word crispbread: check that the current pack is explicitly labelled gluten-free or carries a gluten-free certification mark.
Do I always need the Crossed Grain trademark for gluten-free crispbread?
No, it isn’t the only way to identify a product labelled gluten-free. According to the Dutch Coeliac Society, the gluten-free label means the product contains less than 20 mg of gluten per kg; check the label on the pack you’re buying.
Should I check for other allergens in gluten-free crispbread?
Yes. Gluten-free doesn’t mean free from sesame, milk, soya or mustard. The Wasa Sesame & Sea Salt reviewed contains sesame and, according to Jumbo, may contain milk, mustard and soya; always check the allergen information on the exact pack.
Does all crispbread automatically contain iodine?
Don’t assume so. Albert Heijn lists iodised salt in its gluten-free high-fibre crispbread, but that product information doesn’t tell you what’s in another pack. Check the current ingredients label if iodine is relevant to your choice.