Who is this choice relevant to?

Shoppers with coeliac disease

If this applies to you, the gluten-free label is your first requirement. Check for it both when ordering online and on the pack you receive, along with the ingredients and allergen information.

Online shoppers looking for a bread alternative

You want to be able to order a suitable variety and compare its contents, packaging and nutritional information in advance. After selecting your delivery address, check that the item is available for your order.

Shoppers who also check other ingredients

As well as gluten, sesame and warnings about milk, soya or mustard may affect your choice. Fibre, salt and whether the product contains iodised salt also vary from one product to another.

What should you look for when choosing?

Start by checking for a gluten-free label. Then compare availability for delivery and the product details that matter most to you.

What to look for What to check before buying Who it matters to
Gluten-free label Look for a gluten-free label on the product you’ve chosen, then check it again on the pack you receive. Ordinary rye crispbread is not a substitute. If I’m ordering for someone with coeliac disease, I don’t want to assume a product is gluten-free based only on its type. For around 38% of consumers, this assurance comes first.
Online ordering Check that your chosen variety can be delivered to your address and compare the pack sizes. When I have my shopping delivered, I need to be able to add my chosen crispbread to the order. Around 23% of consumers give this the highest priority.
Fibre, flavour and portions Compare the fibre per 100 g, the ingredients and the packaging. Wasa Classic comes in individually portioned packs; Wasa Sesame & Sea Salt contains sesame. I want to choose a flavour and pack format that suit how often I eat crispbread. These features matter most to around 23% of consumers.
Other allergens and salt Read the allergen information for each variety and compare the salt per 100 g if that’s relevant to you. As well as gluten, I may need to look out for sesame or other allergens, or take the salt content into account. These additional considerations come first for around 16% of consumers.

Common mistakes

  • Assuming ordinary rye crispbread is gluten-free

    Rye contains gluten. Ryvita says that its products contain gluten, and the organic rye variety shown by Lidl is not a substitute for crispbread labelled gluten-free either.

    Check the label on the exact variety you’re ordering rather than relying on the product category alone.

  • Overlooking other allergens

    Wasa Sesame & Sea Salt contains sesame and may contain milk, mustard and soya. Wasa Classic may contain sesame, milk, soya and mustard; AH Glutenvrij Vezelrijk may contain sesame.

    Check the allergen information for your chosen variety again when it arrives. A lactose-free label is no substitute for this check.

  • Comparing only the packaging

    The varieties reviewed also differ in fibre, salt and ingredients. A pack’s format alone won’t tell you whether its nutritional information suits your needs.

    Compare the nutritional values per 100 g and the ingredients before choosing a variety.

  • Expecting all crispbread to contain iodised salt

    The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bread and bread substitutes through bakers’ salt. AH Glutenvrij Vezelrijk lists iodised salt; this tells you nothing about the ingredients in other varieties.

    If iodised salt matters to you, check the ingredients list for the specific product.

Brands and shops to consider

Wasa

The Classic and Sesame & Sea Salt varieties reviewed are labelled gluten-free. Classic comes in individually portioned packs; Sesame & Sea Salt contains sesame.

  • The varieties give you a choice between Classic and a sesame option.
  • Classic may contain sesame, milk, soya and mustard. Sesame & Sea Salt contains sesame and may contain milk, mustard and soya; check the pack for your chosen variety.

AH Glutenvrij / Albert Heijn

AH Glutenvrij Vezelrijk crispbread is a specific 230 g own-brand variety. Its product page lists oats, rice and maize as the main ingredients and says it is made in a completely gluten-free environment.

  • The nutritional information includes 6.5 g of fibre per 100 g.
  • The variety contains iodised salt and 2.4 g of salt per 100 g; it may contain sesame.

Jumbo

Jumbo lists Wasa Gluten- & Lactose-Free Sesame & Sea Salt as available to order online. For this variety, check the sesame and other allergen information.

  • The product page lists the ingredients, allergens and nutritional values for this Wasa variety.
  • When placing your order, check that the variety is available for delivery to your address.

Ryvita

Ryvita says that its products contain gluten. The ingredients in Original Crispbread include rye.

  • Don’t use Ryvita Original Crispbread as a gluten-free alternative if you have coeliac disease.

Lidl

Lidl lists a range of standard and organic crispbread varieties; the organic variety also lists rye.

  • Don’t assume these varieties are suitable for a gluten-free diet. For any other product, check for an explicit gluten-free label and confirm that it’s currently available to order.

ALDI

ALDI lists gluten-free options within its wider bread range. That doesn’t mean another bread product is gluten-free crispbread.

  • For this purchase, choose only a specific crispbread product whose gluten-free label and availability to order you can check.

Joybuy products

Related products coming soon.

Frequently asked questions

Is ordinary rye crispbread suitable if you have coeliac disease?

No. Ordinary rye crispbread is not a gluten-free alternative because rye contains gluten. Choose crispbread with an explicit gluten-free label and check the packaging.

Does having oats in the ingredients mean crispbread isn’t gluten-free?

No. Oats in the ingredients don’t automatically rule out a gluten-free label. AH Glutenvrij Vezelrijk contains oats and is labelled gluten-free; when buying it, check the label and other allergen information on the current pack.

Does gluten-free crispbread have to contain iodised salt?

No. One product listing iodised salt doesn’t mean that all gluten-free crispbread contains it. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bread substitutes through bakers’ salt. AH Glutenvrij Vezelrijk lists iodised salt; for another variety, check its own ingredients list.

Is the online allergen information enough to rely on?

Use the online information to compare varieties, but also read the packaging you receive before eating the product. For the products reviewed, Albert Heijn notes that ingredients and allergen information may change.

How should I store gluten-free crispbread after delivery?

Store the AH and Wasa varieties reviewed in a cool, dry place, as stated in their product information. For AH Glutenvrij Vezelrijk, the advice is also to close the pack securely after use. Always follow the instructions on your own pack.