What should you look for when choosing?
If you have coeliac disease, a gluten-free claim is essential for every choice. After that, your breakfast preferences and how crispbread fits into your diet will determine which other label details deserve your attention.
| What to consider |
What to check |
Who it matters to |
| Gluten-free claim |
Check that the exact product packaging says ‘gluten-free’ and read the ingredients and allergen information. |
When I have coeliac disease, I don’t want to rely on the brand name or appearance when choosing crispbread for breakfast. For around 42% of consumers, a clear gluten-free claim is the top priority. |
| Breakfast and nutritional values |
Compare fibre and salt per 100 g, and look out for ingredients that matter to you, such as oats or sesame. |
For a weekend breakfast, I want a crispbread variety that goes well with my toppings, while also considering its nutritional content. Around 25% of consumers give this breakfast preference top priority. |
| Replacing bread |
Check whether iodised salt is listed in the ingredients and compare the salt content per 100 g. Don’t use the mention of iodised salt alone to calculate your iodine intake. |
If crispbread often replaces my usual bread, I want to know how to take salt and potential sources of iodine into account. Around 33% of consumers focus most on this consideration. |
Gluten-free crispbread on Joybuy
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Frequently asked questions
Is ordinary rye crispbread gluten-free?
No, rye contains gluten. Ryvita lists rye flour as an ingredient in Original Crispbread and says its products contain gluten. If you have coeliac disease, choose crispbread labelled ‘gluten-free’ on the exact product packaging.
What does ‘gluten-free’ mean on a pack?
Under Commission Implementing Regulation (EU) No 828/2014, a food may be labelled ‘gluten-free’ if it contains no more than 20 mg of gluten per kg as sold to the final consumer. Check the claim on the product you’re actually buying.
What should I look for if crispbread replaces my usual bread?
As well as checking the gluten-free claim, look at the ingredients and salt content, and see whether iodised salt is listed. According to the Netherlands Nutrition Centre, using bakers’ salt isn’t compulsory, so consider sources of iodine as part of your overall diet.
Can I work out my iodine intake from ‘iodised salt’ on the AH label?
No. Albert Heijn lists iodised salt in AH Glutenvrij Vezelrijk crispbread, but that ingredient listing doesn’t tell you how much iodine a serving provides.
Why should I check the packaging even when I’m buying the same crispbread again?
Ingredients, nutritional values and allergen information can change, so Albert Heijn recommends checking the current packaging. This matters if you have coeliac disease because of the gluten-free claim, and if you have other food allergies because of the allergen information.