What should you look for when choosing?
Start by checking for a gluten-free label on the packaging. Then consider which other requirement matters most for your breakfast: avoiding other allergens, or comparing nutritional values and convenience.
| What to look for |
What to check when buying |
Who it matters most to |
| Gluten-free label |
Check that ‘gluten-free’ appears on the packaging. Wholegrain, high-fibre or made with oats, rice or maize does not, on its own, replace this label. |
If I have coeliac disease, I want to be able to check first that the crispbread is gluten-free before choosing it for a weekday breakfast. Around 50% of consumers give this suitability the highest priority. |
| Other allergens |
Read the ingredients and statements such as ‘contains’ and ‘may contain’ for the variety you’ve chosen. Wasa Sesame & Sea Salt contains sesame, while Wasa Classic lists sesame as a potential allergen. |
If I need to avoid sesame or another allergen as well as gluten, the allergen information determines which flavour is suitable. For around 30% of consumers, this additional check matters most. |
| Nutrition and convenience |
Compare fibre and salt per 100 g and per portion. Check the packaging too, and whether iodised salt is actually listed in the ingredients. |
For my regular breakfast, I want to compare nutritional values and know whether the packaging fits my routine. Around 20% of consumers prioritise this consideration. |
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Frequently asked questions
When can crispbread be labelled ‘gluten-free’?
Under Regulation (EU) No 828/2014, published in the Official Journal of the European Union, a food sold to consumers may be labelled ‘gluten-free’ if it contains no more than 20 mg/kg of gluten. Check the packaging of the crispbread you choose for this label.
Is crispbread containing oats automatically unsuitable if I need to avoid gluten?
No. The presence of oats as an ingredient does not, on its own, tell you whether a specific product is suitable for a gluten-free diet. If you need to avoid gluten strictly, choose oat-containing crispbread labelled ‘gluten-free’ and check the current packaging.
Do I need to check for other allergens in gluten-free crispbread?
Yes. The ‘gluten-free’ label says nothing about other allergens. According to Albert Heijn’s product information, Wasa Sesame & Sea Salt contains sesame; Wasa Classic lists milk, soya, sesame seeds and mustard among the allergens it may contain. Check the allergen information for the variety you’ve chosen.
Does gluten-free crispbread mean I’ll get enough iodine from this product?
No. The gluten-free label tells you nothing about your iodine intake. The Netherlands Nutrition Centre points out that using iodised baker’s salt in bread is not compulsory. Albert Heijn lists iodised salt in AH Glutenvrij Vezelrijk; for other varieties, check the ingredients and consider your diet as a whole.
How should I store crispbread for several breakfasts?
Store it in a dry place and seal the pack tightly once opened. Albert Heijn gives this storage advice for AH Glutenvrij Vezelrijk; for other varieties, follow the instructions on the packaging.