What should you look for when choosing?
If you’re choosing for someone with coeliac disease, first check that the base and toppings are labelled gluten-free. Then choose the texture you want and compare any other allergens and nutritional information.
| What to consider |
What to check when buying |
Who it matters to |
| Gluten-free base |
Look for an explicit gluten-free label and check the current ingredients list. A product name such as crispbread doesn’t tell you whether it contains gluten. |
If I have coeliac disease, I want to check that the base is gluten-free rather than relying on the type of product. For around 36% of consumers, this check comes first. |
| Texture and presentation |
Compare crunchy crispbread with gluten-free bread or rusks if you’d prefer a softer bite. Also consider the shape and how easy it is to top and hand out. |
When I’m handing out treats, I want a base that’s easy to top and suits the presentation I have in mind. Around 29% of consumers prioritise texture and presentation above all else. |
| Other allergens |
Check the ingredients and warnings for sesame, milk, soya and mustard, among other allergens, on the variant you’ve chosen. |
If my guest also needs to avoid sesame or soya, I want to check these allergens separately before serving anything. For around 21% of consumers, other allergens are the biggest consideration. |
| Nutritional information |
Compare fibre and salt per 100 g, and check the ingredients list to see whether iodised salt is included. |
When I’m comparing two gluten-free options, I want to be able to check their nutritional values and find out which type of salt has been used. For around 14% of consumers, this is their main concern when buying. |
Related Joybuy products
Related products will be available soon.
Frequently asked questions
Is all crispbread gluten-free?
No, crispbread can contain cereals containing gluten. Wasa Rustiek, for example, contains wholemeal rye flour. If you’re buying for someone with coeliac disease, choose a product with an explicit gluten-free label and check the current ingredients list.
Is gluten-free crispbread enough for rusks with aniseed sprinkles?
No, you’ll also need to check the sprinkles, spread and preparation. A standard pack of rusks with aniseed sprinkles listed by Jumbo contains cereals containing gluten and wheat, so don’t assume the whole snack is suitable just because the base is gluten-free.
What does a ‘may contain’ warning mean?
This warning indicates possible cross-contamination with the allergen named. Read the warning on the current packaging and, if you’re unsure, check with the person you’re preparing the snack for whether the product is suitable.
Does gluten-free crispbread always contain iodised salt?
No, don’t assume every product has the same ingredients. The AH crispbread and Jumbo Lekker Vrij bread reviewed list iodised salt. For another option, check the ingredients list on that product’s packaging.