What should you look for when choosing?
First, check that the packaging is suitable for the ingredients you need to avoid. Then compare the nutritional information and product type.
| What to consider | What to check when buying | Who should pay particular attention? |
| Gluten-free labelling |
Look for ‘gluten-free’ or the Crossed Grain symbol on the current packaging; don’t rely on the product name alone. |
If I need to eat gluten-free because of coeliac disease, I don’t want to rely on the shape of the crispbread. For around 36% of consumers, gluten-free suitability is the top priority. |
| Other allergens |
Check the ingredients and ‘may contain’ information for the allergens you need to avoid. |
If you also need to avoid sesame or other allergens, look for a product that meets all those requirements; for around 29% of consumers, this check matters most. |
| Nutritional information |
Compare fibre and salt per 100 g and check whether iodised salt is listed as an ingredient. |
If crispbread often replaces my usual bread, I want to compare the nutritional information and consider iodine as part of my diet. For around 21% of consumers, this is the main consideration. |
| Product type |
Check that the variety you’ve chosen is actually crispbread, and read the information on that specific pack. |
If you’re looking for a crunchy bread substitute, choose a type that suits how you’ll use it; around 14% of consumers prioritise choosing between suitable varieties. |
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Frequently asked questions
Is all crispbread suitable if you need to eat gluten-free?
No, crispbread may contain grains that contain gluten. Look for the words ‘gluten-free’ or the Crossed Grain symbol on the current packaging, and read the ingredients too. The Netherlands Nutrition Centre lists these as things to look for in gluten-free products.
Is gluten-free crispbread also free from other allergens?
Not automatically. According to Jumbo, Wasa Sesame & Sea Salt contains sesame and may contain milk, mustard and soya. So even with a gluten-free product, check the ingredients and warnings for the allergens you need to avoid.
Can gluten-free crispbread contain oats?
Yes. Albert Heijn lists gluten-free wholegrain oat flour and gluten-free oat flakes among the ingredients in AH Glutenvrij Vezelrijk crispbread. Check the specific variety if oats are a concern for you.
What should I look for in terms of iodine when crispbread replaces bread?
Check whether the crispbread contains iodised salt, and consider other sources of iodine in your diet when making your choice. According to the Netherlands Nutrition Centre, bread made with iodised baker’s salt is an important source of iodine in the Netherlands, so don’t assume every bread substitute plays the same role.
Is Ryvita a gluten-free alternative?
No, not if you need to eat gluten-free. Ryvita says in its own FAQ that all its products contain gluten; in that case, choose crispbread marked gluten-free on the current packaging.