Who are these options for?

People with coeliac disease

You’re looking for a finished product labelled gluten-free, and you check the current ingredients and allergen information. A cereal made mainly from rice or corn is no substitute for those checks.

People who want a quick weekday breakfast

You want chocolate cereal that you can eat with milk, yoghurt or a plant-based alternative, with no extra preparation. If it’s part of your regular shop, you’ll also want to check whether your supermarket stocks it.

Granola shoppers keeping an eye on added sugar

You’re specifically looking for peanut chocolate granola and want to weigh the claim about added sugar against the ingredients and allergens. Holie’s lists peanuts and possible traces of nuts and soya for its Glutenfree Peanut Chocolate granola.

What should you look for when choosing?

Start with the gluten-free label on the specific product. Then choose between the textures of stars, muesli and granola, and consider which ingredients, allergens and shopping options matter most to you.

What to consider What to check when buying Who it matters to
Gluten-free status and allergens Look for a gluten-free label on the finished product and read the current ingredients and allergen information. When I buy cereal because I have coeliac disease, I don’t want to rely on the main grain or a product photo. Around 45% of consumers would put confidence in the label first when choosing what to buy.
Weekday convenience Check availability at your supermarket and choose a texture you can eat without extra preparation. For my weekday shop, I want to be able to pick up a suitable cereal that I can serve straight away. For around 27% of consumers, convenience would be the main factor in their choice.
Sugar and other ingredients Compare the ingredients and nutritional information per 100 g and per serving; check separately for peanuts, nuts and soya. I’m looking for peanut chocolate granola with an added-sugar claim, but I also want to know which allergens it contains. For around 28% of consumers, this assessment of the ingredients would come first.

Common mistakes

  • Assuming rice or corn means a product is labelled gluten-free

    Under Commission Implementing Regulation (EU) No 828/2014, the term ‘gluten-free’ may only be used on a food for the final consumer if it contains no more than 20 mg/kg of gluten. The name of the main grain does not confirm that the finished product meets this limit.

    If you follow a gluten-free diet, choose a product specifically labelled gluten-free and check the packaging of the product being sold.

  • Confusing an added-sugar claim with allergen information

    Jumbo states that Holie’s Gluten Free Granola Peanut Chocolate contains 0% added sugar. Holie’s also lists peanuts and possible traces of almonds, cashews, hazelnuts, pecans and soya for the same granola.

    Assess the sugar claim and allergen information separately; neither replaces the other check.

  • Assuming an online product listing means it is always in store

    Albert Heijn lists AH Glutenvrij Krokante muesli chocolade in its gluten-free muesli category as available in store only. Range and product information can change.

    Check availability at your supermarket before you shop, and read the label on the packaging when you buy it.

Brands to compare

These brands offer different types of gluten-free chocolate cereal. Compare each product individually: a feature of one muesli, granola or stars product does not automatically apply to the rest of the range.

AH Glutenvrij

AH Glutenvrij Krokante muesli chocolade is an own-brand option for anyone looking to pick up chocolate muesli while shopping at Albert Heijn.

  • Albert Heijn lists this variety in its gluten-free muesli category.
  • The category says the muesli is available in store only; check availability and the current label.

Holie’s

Holie’s Glutenfree Peanut Chocolate is a peanut chocolate granola for anyone looking for that particular combination.

  • Jumbo states that the 330 g pack contains 0% added sugar and only naturally occurring sugars.
  • According to Holie’s ingredients information, the granola contains peanuts and may contain traces of almonds, cashews, hazelnuts, pecans and soya.

Freee

Freee Chocolate Stars is an alternative for people who prefer chocolate stars to muesli or granola.

  • Albert Heijn lists Chocolate Stars as a gluten-free product; Freee names maize flour and rice flour as ingredients.
  • According to Freee’s ingredients list, this variety also contains cane sugar and 5% chocolate. Check the packaging if added sugar is a factor in your choice.

Consenza

Consenza makes a 325 g Gluten Free Multigrain Choco Muesli for anyone looking for chocolate muesli made with several grains.

  • Jumbo lists this specific Consenza variety as gluten-free chocolate muesli.
  • Before choosing, read the full ingredients, nutritional information and allergen details on the current packaging.

Chocolate granola on Joybuy

These are two pack sizes of Holie’s Glutenfree Peanut Chocolate granola. They’re suited to choosing granola, rather than chocolate stars or muesli. Focus on the quantity you want, and check the gluten-free label and allergens on the current packaging before buying.

Holie’s Granola Glutenfree Peanut Chocolate, 330 g pack

Holie’s Granola Glutenfree Peanut Chocolate, 330 g

For anyone who wants peanut chocolate granola for a weekday breakfast.

A 330 g pack. Holie’s lists peanuts in this granola and warns that it may contain traces of almonds, cashews, hazelnuts, pecans and soya. Check the gluten-free label and allergens on the current packaging.

View on Joybuy
Holie’s Granola Glutenfree Peanut Chocolate, six 330 g packs

Holie’s Granola Glutenfree Peanut Chocolate, 6 × 330 g

For anyone who wants to buy the same peanut chocolate granola in a multipack.

The product name states that the pack contains six 330 g packs. Check that this quantity suits what you want to buy, and read the gluten-free label and allergen information on the current packaging.

View on Joybuy

Frequently asked questions

When can a cereal be labelled gluten-free?

Under Commission Implementing Regulation (EU) No 828/2014, a food may be labelled gluten-free if the product sold to the final consumer contains no more than 20 mg/kg of gluten. When choosing, rely on the label on the specific finished product, not just on rice or corn in the ingredients list.

Should I read the label if the online shop says a product is gluten-free?

Yes. Check the ingredients and allergens on the current packaging. The Netherlands Food and Consumer Product Safety Authority explains how allergens are listed on food labels; Albert Heijn also points out that online product information can change when a product is updated.

What should I check in Holie’s Peanut Chocolate granola if I avoid peanuts, nuts or soya?

Pay particular attention to the listed peanuts and the warning about possible traces of almonds, cashews, hazelnuts, pecans and soya. Holie’s lists these ingredients and traces for its Glutenfree Peanut Chocolate granola; check the current packaging of the variety you’ve chosen before buying.

Can I order every cereal mentioned online from my supermarket?

No. A product listing doesn’t mean that you can order it online or collect it from your local store. Albert Heijn lists AH Glutenvrij Krokante muesli chocolade in its gluten-free muesli category as available in store only; check the current options at your supermarket.