If you have coeliac disease, only choose chocolate cereals whose current packaging says ‘gluten-free’; the type of grain alone cannot guarantee that a product is suitable. A multipack makes most sense if you use the same product regularly and have enough shelf life and storage space. If the cereal contains oats or you have other allergies, check the ingredients and warnings on the packaging too.
You’re looking for a breakfast product you use regularly and can store in larger quantities. Check the gluten-free label on the current packaging every time you buy it, and choose an amount that suits your usage and the product’s shelf life.
You want chocolate granola with oats, but the Netherlands Nutrition Centre advises people with coeliac disease to look for a suitable gluten-free label. If anyone in your household has other allergies, check the ingredients and precautionary allergen warnings too.
For example, you might be comparing a maize- and rice-based product with granola or muesli. As well as checking the gluten-free label, look at the ingredients, nutritional information per 100 g and serving size of the specific product.
| What to consider | What to check when buying | Who it matters most to |
|---|---|---|
| Gluten-free label | Look for ‘gluten-free’ on the current packaging and check the ingredients list, even if you’ve bought the product before. | If I’m buying for someone with coeliac disease, I don’t want to assume a product is suitable based on its flavour or the type of grain. For around 50% of consumers, checking the label is their top priority when buying. |
| Right-sized stock-up | Compare the number of packs and the net weight with how much you use, your available storage space and the product’s shelf life. | A multipack is only practical for me if we can store the individual packs and use them in time. Around 30% of consumers prioritise buying an amount that suits their needs. |
| Oats and other allergens | If the product contains oats, check for a gluten-free label. Also read the ingredients and warnings for peanuts, nuts, soya and other allergens. | If someone in my household has an allergy as well as coeliac disease, I need to know which ingredients and warnings matter to us. For around 20% of consumers, the product’s ingredients and allergen information are their top priority when buying. |
The flavour or a rice- or maize-based recipe doesn’t confirm that the finished product is suitable for someone with coeliac disease. Under Commission Implementing Regulation (EU) No 828/2014, ‘gluten-free’ may only be stated when the food, as sold to the final consumer, contains no more than 20 mg/kg of gluten.
Look for the gluten-free label on the current packaging, and check the ingredients list again if the packaging has changed.
The Netherlands Nutrition Centre says that oats can become contaminated with gluten during processing. This is particularly worth bearing in mind with granola and muesli containing oats.
If you have coeliac disease, choose an oat product with a suitable gluten-free label on the packaging; the word ‘oats’ in the product name isn’t enough.
Gluten-free doesn’t mean free from other allergens. According to Jumbo’s product information, Holie's Peanut Chocolate granola contains peanuts and may contain traces of several types of nuts and soya.
Every time you buy a product, also check its ingredients and the allergen and trace information for that specific product.
Albert Heijn lists AH Glutenvrij Krokante muesli chocolade as a single 300 g pack and as a 3-pack supplied as separate items.
Holie's Gluten Free Granola Peanut Chocolate is granola with oats and peanuts. It’s available in a 330 g pack and a multipack of 6 × 330 g.
Albert Heijn lists Freee Chocolate stars as a gluten-free chocolate cereal made with maize and rice, in a 300 g pack.
Under Commission Implementing Regulation (EU) No 828/2014, a food may carry this label if, as sold to the final consumer, it contains no more than 20 mg/kg of gluten. If you’re buying for someone with coeliac disease, check the label on the current packaging of the product you’ve chosen.
No. The presence of oats in the ingredients list doesn’t confirm that it’s suitable. The Netherlands Nutrition Centre points out that oat products can become contaminated with gluten, so check the gluten-free label on the granola’s current packaging.
Check the label of the specific product for any allergens that matter to your household. For example, according to Jumbo’s product information, Holie's Peanut Chocolate granola contains peanuts and may contain traces of almonds, cashews, hazelnuts, pecans and soya.
