What matters when choosing?
If you have coeliac disease, start by looking for the gluten-free claim. Then compare the product type, nutritional information and other allergens for your Sunday breakfast.
| What to consider |
What to check when buying |
Who is this most important for? |
| Gluten-free claim |
Look for ‘gluten-free’ on the current packaging and check the allergen information. |
If I have coeliac disease, I don’t want to assume cereal is suitable for me just because it contains rice, maize or oats. For around 50% of consumers, the gluten-free claim is the most important factor. |
| Chocolate flavour and cereal type |
Compare the ingredients and the sugar and fibre values per 100 g. |
For a relaxed Sunday breakfast, I’d rather have ready-to-eat chocolate cereal than oat granola with peanuts. Around 30% of consumers prioritise this type of cereal. |
| Granola and other allergens |
Compare fibre and protein per 100 g; for granola, also read ‘contains’ and ‘may contain’ statements. |
I like to compare granola’s nutritional profile, but peanuts and any nuts or soya that may be present need to suit my needs. This is the main consideration for around 20% of consumers. |
Brands and product ranges compared
These product ranges show different types of chocolate breakfast cereal: a maize and rice cereal, oat granola and crunchy muesli. Check the exact packaging; a brand name alone does not tell you whether all of its products are gluten-free.
Freee
According to Albert Heijn’s product information, Freee Chocolate Stars is a chocolate cereal made with maize and rice and labelled gluten-free. It comes in a 300 g pack.
- The product page lists 24 g of sugars and 3.5 g of fibre per 100 g, so you can compare both values with other cereals.
- Albert Heijn advises checking the packaging, as product and allergen information can change.
Holie's
Holie's Gluten Free Granola Peanut Chocolate is oat granola with peanuts and a chocolate flavour. According to the product information, this variety contains 14 g of fibre and 15 g of protein per 100 g.
- The values per 100 g make it possible to compare this granola with other granolas and chocolate cereals.
- This variety contains oats and peanuts, and may contain certain nuts and soya. Don’t assume that every Holie's variety is labelled gluten-free.
AH Glutenvrij
AH Glutenvrij Krokante muesli chocolade is a 300 g chocolate muesli. According to Albert Heijn, this variety is labelled gluten-free and produced in a completely gluten-free environment.
- The product page lists 26 g of sugars per 100 g, making it easy to compare on a like-for-like basis.
- The muesli contains oats and may contain milk, soya and various nuts. Check the packaging for the latest information.
Chocolate granola on Joybuy
These two packs are Holie's gluten-free oat granola with peanuts and chocolate: one 330 g pack and a multipack of six. If you’re looking for a maize and rice cereal or chocolate muesli, use the selection criteria above; these products are not examples of those types.
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Holie's Granola Glutenfree Peanut Chocolate 330 g
For anyone looking to compare the nutritional values of chocolate granola with oats and peanuts. According to the product information, this variety contains 14 g of fibre and 15 g of protein per 100 g.
Contains peanuts; may contain almonds, cashews, hazelnuts, pecans and soya. If you have coeliac disease, check the gluten-free claim and allergen information on the packaging.
View on Joybuy
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Holie's Granola Glutenfree Peanut Chocolate 6 × 330 g
This multipack of six is for anyone who wants to buy several packs of the same chocolate granola.
This granola contains oats and peanuts, and may contain certain nuts and soya. If you have coeliac disease, check the gluten-free claim and read the current allergen information on the packaging.
View on Joybuy
Frequently asked questions
What should I look for in chocolate cereal if I have coeliac disease?
Choose cereal labelled ‘gluten-free’ and check the claim on the pack you buy. Under Commission Implementing Regulation (EU) No 828/2014, this claim means a gluten content of no more than 20 mg/kg. The presence of rice, maize or oats alone is no substitute for checking.
Is gluten-free chocolate granola also free from peanuts and nuts?
No, ‘gluten-free’ does not mean that. Holie's Gluten Free Granola Peanut Chocolate contains peanuts and, according to the product information, may contain almonds, cashews, hazelnuts, pecans and soya. Check the full allergen information on the pack you buy.
Should I still read the pack if an online shop says the product is gluten-free?
Yes, check the current packaging before eating the product. Albert Heijn says that ingredients, nutritional values, and dietary and allergen information can change.
Where can I find allergen information on prepacked cereal?
The Netherlands Food and Consumer Product Safety Authority says that allergen information must appear on the label of prepacked foods. Read it even when a cereal is labelled gluten-free: peanuts, nuts, soya and milk are separate things to consider.