Shopper with coeliac disease and a tight budget
Looking for a breakfast cake explicitly labelled gluten-free for regular use, and comparing suitable products by pack size.
Who is this choice relevant to?
Shopper with coeliac disease and other allergies
Needs to check for allergens such as milk and lupin, as well as any ‘may contain’ statements, in addition to the gluten-free label.
Shopper looking for a portion to take along
Looking for an individual portion to take to work, school or on the go, rather than a whole breakfast cake.
What should you look for when choosing?
If you have coeliac disease, an explicit gluten-free label comes first. Then check which pack size and allergen information suit your needs.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Gluten-free label | Check that ‘gluten-free’ appears on the current packaging. | If I have coeliac disease, I want to know first that the cake is explicitly labelled gluten-free before weighing up other features. This check comes first for around 50% of consumers. |
| Pack size | Check whether a whole cake or an individual bar suits how often you eat it. | If I eat it regularly, I want to know how much cake I’m buying, without choosing a portion to take with me that I don’t need. Around 30% of consumers give this budget consideration top priority. |
| Allergens and portion size | Read the ingredients and ‘may contain’ statements, and check the portion size too. | If I have another allergy or need a single portion to take with me, the ingredients or packaging need to suit my situation. This is the top priority for around 20% of consumers. |
Common mistakes
-
Assuming ordinary breakfast cake is a gluten-free alternative
For someone with coeliac disease, a breakfast cake without an explicit gluten-free label is not a confirmed gluten-free choice.
Check the label on the current packaging before comparing other features.
-
Confusing gluten-free with free from other allergens
The gluten-free cakes mentioned here also list milk and lupin; some products also have ‘may contain’ statements.
Check the ingredients and allergen information for the specific variety every time you buy it.
-
Assuming the product category tells you whether it contains iodine
The name ‘breakfast cake’ doesn’t tell you whether iodised baker’s salt was used in a specific product.
Check the ingredients or ask the manufacturer about the cake in question.
Brands to consider
Jumbo Lekker Vrij
Jumbo Supermarkten lists a 300 g unsliced gluten-free breakfast cake bearing the crossed grain symbol.
- A whole, unsliced cake for anyone who wants to cut their own portions at home.
- Contains milk and lupin; check the listed possible traces too if you have other allergies.
Peijnenburg
Albert Heijn lists a 285 g unsliced gluten-free breakfast cake by Peijnenburg.
- A whole cake for anyone looking for this Peijnenburg variety.
- Contains milk and lupin; check the current packaging for information about other allergens.
AH Glutenvrij
Albert Heijn lists a 65 g gluten-free breakfast cake bar as an individual portion.
- An individual bar for anyone who doesn’t want to take a whole cake with them.
- Contains milk, lactose and lupin; possible traces of sesame and nuts are also listed.
Related products on Joybuy
Related products coming soon.
Frequently asked questions
Is ordinary breakfast cake a gluten-free alternative if you have coeliac disease?
Not unless it’s explicitly labelled gluten-free. Check the current packaging before considering the breakfast cake a gluten-free choice.
Should I read the label again every time I buy it?
Yes. Check the current packaging, especially if you have other allergies as well as coeliac disease. Ingredients and allergen information can change.
Is gluten-free breakfast cake also free from milk or lupin?
Not necessarily: the Jumbo Lekker Vrij, Peijnenburg and AH Glutenvrij varieties mentioned here all list milk and lupin. If other allergens matter to you, check the ‘may contain’ information too.
Does breakfast cake always contain iodine from baker’s salt?
You can’t tell from the product category. Check the ingredients for the specific breakfast cake or ask the manufacturer which salt was used.