Who is this choice relevant to?

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What should you look for when choosing?

If you have coeliac disease, first check the gluten-free label on the packaging. Then think about how you’ll store and serve breakfast in a shared kitchen. If you’re considering oats, check that they’re suitable for the person eating them. And if there are no cooking facilities, the preparation method matters too.

What to consider What to check when buying Who it matters to
Gluten-free label Check the current packaging for a gluten-free label or the Crossed Grain symbol; don’t rely on the main ingredient alone. If I have coeliac disease, I don’t want to guess whether a pack is suitable just because it’s made with maize or rice. For around 25% of consumers, a clear gluten-free label is the top priority.
Shared kitchen Check whether you can store the pack separately and use clean bowls and spoons. If others are eating bread, I want to prepare my breakfast without shared crumbs. Around 25% of consumers prioritise storing and serving food separately.
Oats For oat products, check for a gluten-free label and ask in advance whether the person eating them can tolerate oats. When it comes to oats, I want to know whether they’re suitable for the person eating them. This check is the most important factor for around 25% of consumers.
Preparation Check whether the product can be eaten cold or needs a pan or microwave. Without a pan or microwave, I want a breakfast I can prepare cold. For around 25% of consumers, the preparation method is the deciding factor.

Common mistakes

  • Assuming that maize, rice or oats automatically make a product gluten-free

    If you have coeliac disease, you also need to consider the risk of gluten contamination during production and processing. The Dutch Coeliac Society highlights this in particular when it comes to oats.

    Check the current packaging and choose a product with a gluten-free label or the Crossed Grain symbol.

  • Sharing a gluten-free pack at a table with gluten-containing bread

    Crumbs on a chopping board or a shared knife could end up in your gluten-free breakfast.

    Store the pack separately and use clean or separate bowls, spoons and other serving utensils.

  • Choosing oats without checking that they’re suitable for the person eating them

    The Dutch Coeliac Society says that a small number of people with coeliac disease also react to pure oats.

    Ask in advance whether oats are suitable. If you’re not sure, choose an oat-free alternative with a gluten-free label and follow the person’s existing dietary advice if needed.

  • Relying on online product information alone

    Ingredients and allergen information can change. Albert Heijn points this out in its product information.

    Use the product page to find an option, but check the label on the pack you actually buy and use.

Brands to consider

AH Glutenvrij

Albert Heijn offers a range of breakfast options under AH Glutenvrij, including cornflakes, muesli and oat products.

  • The different formats let you choose based on how you want to prepare breakfast and whether oats are suitable.
  • Check the packaging of the variety you choose: Albert Heijn notes that ingredients and allergen information can change.

Zonnatura

Albert Heijn lists Zonnatura gluten-free apple and cinnamon muesli and multiseed oatmeal as separate breakfast options.

  • The muesli and oatmeal offer different ways to prepare and serve breakfast.
  • Both products contain oats, so check that they’re suitable for the person eating them. According to the product information, the multiseed oatmeal needs a pan or microwave.

Schär

The Schär Cornflakes described by Albert Heijn are a maize-based option with a gluten-free label.

  • This particular product is a cornflakes option that doesn’t use oats as its main ingredient.
  • Check the current packaging of the product you choose; the description of these cornflakes doesn’t automatically apply to other Schär products.

Freee

Albert Heijn includes Freee Gluten-free Chocolate Stars and Cinnamon Hoops in its breakfast cereal selection.

  • Both products can be served cold.
  • Before serving a product to someone with coeliac disease, check the ingredients and allergen information on the pack you’ve chosen.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

When can a breakfast product be labelled ‘gluten-free’?

Under Regulation (EU) No 828/2014, a food can be labelled ‘gluten-free’ if, as sold to the final consumer, it contains no more than 20 mg of gluten per kg. Check the current packaging: ingredients that seem gluten-free on their own are not the same as a gluten-free label on the product.

Are ordinary oats suitable if you have coeliac disease?

Don’t assume they are without checking. According to the Dutch Coeliac Society, oats can come into contact with gluten during harvesting, transport, storage or processing. So choose oats with a gluten-free label, ideally bearing the Crossed Grain symbol. The Society also says that a small number of people with coeliac disease react to pure oats.

How can you keep a gluten-free breakfast separate in a holiday home?

Keep the product well sealed and stored separately, and use clean bowls, spoons and work surfaces. The Dutch Coeliac Society advises taking care to keep the kitchen gluten-free. Avoid shared chopping boards, knives and jars of spreads that may contain crumbs from gluten-containing bread.

What should you do if the product page and packaging don’t match?

Check the packaging of the product you buy and use. Albert Heijn notes that ingredients, nutritional values and dietary or allergen information can change when a product is updated.

Which breakfast cereals can you choose if you don’t have a pan or microwave?

Look for cornflakes, muesli or granola that can be served cold, as long as the pack you choose has a suitable gluten-free label. For oat products, check that oats are suitable for the person eating them. And even when serving breakfast cold, make sure you use clean, separate utensils.