Who might find these options useful?

If you’re ordering for someone with coeliac disease

You want to check the gluten-free label and allergen information before ordering, then make sure the packaging matches your choice when it arrives.

If you’re considering breakfast cereals containing oats

You’re looking for porridge oats, muesli or granola, but need to distinguish between ordinary oats and oats labelled gluten-free. If oats aren’t right for you, look for a product without them.

If you plan meals and food shopping

Once you’ve checked that a product is gluten-free, compare its format, fibre, sugars and salt, then check whether it’s available for your order.

What should you look for when choosing?

Start with the label on the packaging. Then decide whether oats are an option for you, and only then compare the nutritional information and practical ordering details.

What to look for What to check before buying Who it matters to
Gluten-free label Check that the current packaging says ‘gluten-free’, and read the ingredients and allergen information. If I’m ordering for someone with coeliac disease, I don’t want to rely on the name of the grain alone. Around 36% of consumers would make checking the label their first priority.
Oats Check whether the muesli, granola or porridge contains oats, and whether those oats are labelled gluten-free. If you enjoy oats, you’ll want to know whether the product suits your own tolerance. Around 22% of consumers would prioritise their choice of oats.
Nutritional information Compare fibre, sugars and salt per 100 g; also check the serving size and any relevant ingredients. If breakfast cereals are a regular part of your routine, you’ll want to compare the different ingredients and serving sizes. Around 21% of consumers would consider this the most important comparison.
Ordering online Check availability for your delivery slot and assess any suggested substitute as a separate product. When shopping regularly, I want to know exactly which product will end up in my order. Around 21% of consumers would make this certainty their first priority.

Common mistakes when ordering online

  • Assuming the type of grain means a product is gluten-free

    ‘Maize’, ‘oats’ or ‘multigrain’ doesn’t, on its own, tell you whether a processed breakfast cereal is suitable for someone with coeliac disease. With oats in particular, contact with gluten-containing grains during production can be a factor.

    Choose a product whose current packaging says ‘gluten-free’, and check the ingredients and allergen information too.

  • Assuming gluten-free oats are suitable for everyone

    The Dutch Coeliac Association points out that a small number of people with coeliac disease also react to pure oats. A gluten-free label doesn’t answer the question of whether you personally can tolerate them.

    If you know you have problems with oats, choose a gluten-free breakfast cereal without them. If you’re unsure about oats, speak to your doctor or a specialist dietitian.

  • Treating all gluten-free breakfast cereals as alike

    A gluten-free label doesn’t tell you how much fibre, sugar or salt a product contains, or what other ingredients it includes. Cornflakes, muesli and granola may also have different serving sizes.

    Once you’ve checked that a product is gluten-free, compare the nutritional information per 100 g and consider what the stated serving size means for you.

  • Relying on an earlier order

    An online product description or packaging you received previously may not match the product you receive this time. This is especially important if a supermarket suggests a substitute.

    Open the individual product page when ordering, then check the gluten-free label, ingredients and allergens on the product you receive.

Brands to compare

A brand can help you find the type of product you’re looking for, but you’ll need to check the gluten-free label and ingredients for each individual product.

AH Glutenvrij

Own-brand range including cornflakes, oat flakes, muesli and granola. Albert Heijn lists several gluten-free breakfast cereals in its range.

  • There are different breakfast textures to compare individually.
  • Check the current packaging for each product and make sure it’s available for your order.

Freee

Breakfast cereal range featuring options such as Chocolate Stars and Cinnamon Hoops.

  • An option to explore if you’re looking for ready-to-eat cereal shapes.
  • Compare the ingredients, allergens and nutritional information for the variant you choose.

Holie’s

Granola in a range of flavours, including varieties with nuts or buckwheat.

  • Worth considering if you’re specifically looking for the texture of granola.
  • Check the gluten-free label for each variant, and see whether any other ingredients or allergens are relevant to you.

Leev

A porridge option if you’re considering a warm breakfast.

  • Lets you compare an oat-based product with other breakfast textures.
  • Check that the product you choose is labelled gluten-free, and avoid oats if you can’t tolerate them.

Zonnatura

Teff multigrain breakfast cereal, offering a different format from cornflakes or porridge.

  • An option to explore if you’re looking for a different grain and breakfast texture.
  • ‘Multigrain’ doesn’t mean gluten-free: check the product you choose and read the full ingredients list.

Breakfast cereals at Joybuy

Related products coming soon.

Frequently asked questions

Are maize- or oat-based breakfast cereals automatically gluten-free?

No. For processed breakfast cereals, the name of the grain isn’t a substitute for a gluten-free label on the product. If you’re buying for someone with coeliac disease, check the current packaging, ingredients and allergens before using the product.

Can I always choose gluten-free porridge oats if I have coeliac disease?

Not always. Choose only porridge oats labelled gluten-free, and take your own tolerance to oats into account. According to the Dutch Coeliac Association, a small number of people with coeliac disease also react to pure oats. If you’re unsure, speak to your doctor or a specialist dietitian.

Is the ingredients list on an online supermarket’s website enough?

Use the online information to help you choose, but check the packaging you receive before using the product too. Albert Heijn says that product ingredients, nutritional values and dietary or allergen information can change.

What should I do if my gluten-free breakfast cereal is substituted?

Check the substitute again before using it, even if it’s in the same breakfast category. Look for the gluten-free label on the packaging and read the ingredients and allergens for that specific product.