If the label comes first
You want to take breakfast with you, but first check that the exact product is labelled gluten-free and look at its ingredients and warnings. This applies even when a familiar brand sells individual portions.
When choosing breakfast cereal for someone with coeliac disease, first check the gluten-free claim and any warnings on the packaging of the exact product. A single-portion sachet is not proof that it is suitable. Individually wrapped gluten-free porridge oats are handy to take with you, while a small pack of gluten-free muesli is a good fit if you don’t want to weigh out a portion. If you usually have breakfast at home, you can also divide a larger pack of gluten-free porridge oats into portions yourself.
You want to take breakfast with you, but first check that the exact product is labelled gluten-free and look at its ingredients and warnings. This applies even when a familiar brand sells individual portions.
You don’t want to weigh out porridge oats at work or on the go. An individually wrapped sachet labelled gluten-free may be suitable, provided you also consider whether you’ll need milk or water and how to prepare it.
You usually have breakfast at home and want to decide how much porridge to make. You can divide a larger pack of oats labelled gluten-free into portions in advance, but you’ll need a container or bag if you want to take one with you.
Start with the packaging of the exact product: check the gluten-free claim, ingredients and warnings. Only then decide between a single portion for when you’re out and about, or porridge oats you can weigh out at home.
| What to look for | What to check when buying | Who it matters to |
|---|---|---|
| Gluten-free claim | Look for ‘gluten-free’ or the Crossed Grain symbol on the current packaging of the exact product. Also read the ingredients and warnings. | If I’m buying for someone with coeliac disease, I don’t want to rely on the portion size when the label warns about gluten. For around 50% of consumers, checking the label comes first when making this choice. |
| Single portion and preparation | Check whether the portion is individually wrapped and whether you’ll need milk, water or a way to heat it. | When I’m out and about, I want to take a portion with me without weighing out porridge oats first; preparation needs to suit where I’m eating. For around 30% of consumers, convenience comes first. |
| Portioning it yourself | Check the stated portion size and compare the ingredients and nutritional information per 100 g or per portion on the same basis. | At home, I’d rather portion it myself and choose what ingredients to add, even if that takes some preparation. For around 20% of consumers, portioning it themselves matters most. |
According to Quaker’s product information, Oats Express Naturel and Protein Naturel state that they may contain barley and wheat or gluten. Kellogg’s lists wheat and barley among the ingredients in Variety. Individual packaging doesn’t change this information.
Check the gluten-free claim, ingredients and any warnings on the product you’re actually buying, even if you know the brand.
The Dutch Coeliac Society highlights the importance of gluten-free product claims and information about cross-contamination. The word ‘oats’ on its own doesn’t answer that question.
For this purchase, choose a variety of oats explicitly labelled gluten-free or a product bearing the Crossed Grain symbol, and check the current warnings.
Information that matters to your choice may differ if the flavour or pack size changes, or the ingredients are updated.
Before use, read the ingredients and allergen information on the physical packaging of the exact product.
These examples relate to specific products or product ranges, not the suitability of a brand’s entire range.
AH Glutenvrij Wholegrain Porridge Oats are an option if you want to weigh out portions at home.
Glutenvrijemarkt offers Instant Porridge Raspberry as gluten-free porridge oats in individual sachets.
Leev Simply Free’s oats, labelled gluten-free, are intended for portioning yourself at home.
Oats Express Naturel and Oats Express Protein Naturel show why individual portions aren’t enough to make a choice when you have coeliac disease.
The Variety pack reviewed contains individual portions of breakfast cereal, but that doesn’t automatically make it a gluten-free choice.
Check for a ‘gluten-free’ claim or the Crossed Grain symbol on the packaging of the exact product, and also read the ingredients and warnings. An old online description or a single-portion pack doesn’t replace this check.
Don’t choose based on the word ‘oats’ alone; check that the variety you buy is explicitly labelled gluten-free. Also read the warnings on the current packaging before portioning it.
When buying for someone with coeliac disease, don’t let the convenience of the sachet outweigh that warning. For Oats Express Naturel and Protein Naturel, Quaker states that these varieties may contain barley and wheat or gluten.
The Kellogg’s Variety product reviewed isn’t a gluten-free choice for this purchase: Kellogg’s lists ingredients including wheat flour, barley malt extract and wheat gluten. Check other varieties individually using their own packaging.