What should you look for when buying?
If you have coeliac disease, first check the current gluten-free labelling. Then compare the portion you actually want to eat and the nutritional information that’s relevant to your meal or snack.
| What to consider |
What to check when buying |
Who it matters to |
| Gluten-free suitability |
Look for ‘gluten-free’ or a gluten-free certification mark on the current packaging; also read any warnings and the allergen information. |
If I have coeliac disease, I want to be able to check that the cake is gluten-free and avoid it coming into contact with gluten-containing crumbs during storage or serving. For around 36% of consumers, this suitability is the top priority. |
| Protein alongside your snack |
Compare the protein content per 100 g with the portion you eat, and consider whether you’ll have a meal after exercising. |
If a meal after an intense workout isn’t immediately available, I want to know how the cake fits into what else I’m eating. Protein is the most important consideration for around 29% of consumers. |
| Portion size and portability |
Albert Heijn lists a 65 g bar; Jumbo lists 12 portions of 25 g for its 300 g uncut cake. |
When I’m out and about, I want to be able to take a portion with me without having to cut up a whole cake first. Portion convenience is the deciding factor for around 21% of consumers. |
| Sugars and energy |
Read the nutritional information per 100 g, then calculate it for the amount you’ll actually eat. |
When I cut myself a piece, I want to estimate how much sugar and energy that portion contains. For around 14% of consumers, this intake is the main consideration. |
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Frequently asked questions
Can I choose ordinary breakfast cake if I have coeliac disease?
Not without checking the packaging. Choose breakfast cake that states ‘gluten-free’ on the current packaging or displays a gluten-free certification mark, and check the allergen information and any warnings too.
Is the Crossed Grain certification mark required to identify gluten-free breakfast cake?
No, the words ‘gluten-free’ are also relevant labelling. According to the Dutch Coeliac Society, this means less than 20 mg of gluten per kg of product; also check the current packaging for warnings and other allergens.
Is gluten-free breakfast cake enough on its own after an intense workout?
If protein is a priority for you, look beyond the breakfast cake alone. According to Albert Heijn and Jumbo, the varieties discussed provide around 4 g of protein per 100 g; the Netherlands Nutrition Centre recommends getting enough protein after intense exercise and suggests having a regular meal after your workout as one option.
How can I keep gluten-free breakfast cake free from gluten-containing crumbs?
Use clean utensils when cutting and storing it, and keep it away from gluten-containing bread or cake. The Dutch Coeliac Society points out that cross-contamination can also happen while handling a product.
Does gluten-free breakfast cake automatically contain iodine from bakers’ salt?
No, you can’t tell from the product name. According to the Netherlands Nutrition Centre, the use of bakers’ salt is not compulsory; check the packaging for information about the ingredients and iodine content.