What should you look for when choosing?
If you have coeliac disease, first check that the specific breakfast cake is labelled gluten-free. Then choose between a bar for one person and an unsliced cake to share, taking care to serve it hygienically.
| What to consider |
What to check when buying |
Who is this important for? |
| Gluten-free status and cross-contamination |
Look for ‘gluten-free’ or the Crossed Grain symbol on the current packaging. Use clean equipment when serving. |
I want my breakfast cake to be clearly labelled gluten-free and kept away from ordinary crumbs. For around 46% of consumers, that reassurance matters most. |
| Convenience of a single portion |
Check the gluten-free label and the weight of the bar on the packaging. |
When I’m having a snack on my own, I don’t want to cut into a large cake and put it away again. Around 27% of consumers prioritise the convenience of an individual portion above all else. |
| Sharing |
Check the size and allergen information; keep an unsliced cake separate from snacks containing gluten. |
When we’re watching together, I want to be able to offer several slices. Around 27% of consumers prioritise being able to share. |
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Frequently asked questions
When can I choose breakfast cake labelled gluten-free for someone with coeliac disease?
Choose a specific product whose packaging states ‘gluten-free’ or carries the Crossed Grain symbol. The Dutch Coeliac Society says the ‘gluten-free’ label is linked to a gluten content of less than 20 mg per kg of product; always check the pack you’re buying.
Can I share an unsliced gluten-free breakfast cake at the table?
Yes, as long as the specific cake is labelled gluten-free and you avoid contact with crumbs containing gluten. Use clean cutlery and a clean chopping board, and keep the cake separate from regular bread and cake products.
Which other allergens should I check in Peijnenburg Glutenvrij?
According to PLUS product information, Peijnenburg Ontbijtkoek Glutenvrij Ongesneden contains milk and lupin as allergens. Check the allergen information on the current packaging if anyone at the table has another food allergy.
Does gluten-free also tell me how much sugar a product contains?
No, gluten-free does not indicate the sugar content. According to PLUS product information, Peijnenburg Ontbijtkoek Glutenvrij Ongesneden contains 42 g of sugars per 100 g; compare the nutritional information for the specific product and the portion you plan to have.
Is iodine in baker’s salt a sign that breakfast cake is gluten-free?
No, iodine is not an indication of gluten-free status. If you have coeliac disease, choose based on the gluten-free label for the specific product. If added iodine matters to your choice, check the packaging or ask the manufacturer about that breakfast cake.