Organisers catering for people with coeliac disease
You’re looking for packaged breakfast cake whose current gluten-free labelling and any warnings you can check before serving.
Who is this choice relevant for?
Organisers who want to share breakfast cake
You want to slice and serve it to several people without the gluten-free breakfast cake coming into contact with crumbs or utensils used for regular breakfast cake.
Organisers catering for several dietary needs
As well as gluten, you need to consider the allergens people attending tell you about. The Netherlands Food and Consumer Product Safety Authority lists milk, including lactose, and cereals containing gluten as allergens that need to be checked separately.
What should you look for when choosing?
Start by checking the gluten-free labelling and warnings on the packaging. Then choose a serving format that suits the number of people attending and how you can offer the breakfast cake separately.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Gluten-free option | Check the current ‘gluten-free’ labelling and any warnings about cereals containing gluten on the packaging. Jumbo lists a Crossed Grain symbol for Peijnenburg Glutenvrij and the Crossed Grain quality mark for Jumbo Lekker Vrij. | If I’m serving breakfast cake to someone with coeliac disease, I want to be able to check the labelling and warnings. Around 46% of consumers put this need first. |
| Other allergens | Check the allergen information for the variety you choose for milk, lactose and any other allergens relevant to those attending. | When people have different dietary needs, I don’t want to assume that gluten-free also means free from other allergens. Around 27% of consumers put this check first. |
| Format and quantity | Compare uncut cakes with bars and check the net weight: PLUS lists Peijnenburg Glutenvrij at 285 g, while Jumbo lists Jumbo Lekker Vrij at 300 g. Albert Heijn also lists gluten-free breakfast cake bars. | Do I need to slice it for a group, or would I rather put out a smaller option separately? Around 27% of consumers prioritise the serving format and quantity needed. |
Common mistakes
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Assuming regular, zero-sugar or wholemeal breakfast cake is gluten-free
These descriptions alone tell you nothing about whether a product is labelled gluten-free. Regular breakfast cake is therefore not a substitute for a product you choose for someone with coeliac disease.
Check the current packaging for ‘gluten-free’ and read any warnings about the possible presence of cereals containing gluten.
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Checking for gluten only
Gluten-free doesn’t mean a product is free from other allergens. For example, Jumbo lists milk and lactose in Damhert Glutenvrij Ontbijt Peperkoek.
Ask which allergens are relevant to those attending and check the allergen information for every variety you choose.
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Treating a webpage as the definitive label
Albert Heijn warns that ingredients, nutritional and allergy information can change. A product page you looked at previously isn’t enough to make your choice on the day of the meeting.
Check the physical packaging before serving the breakfast cake.
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Assuming iodised baker’s salt is a standard ingredient
Brood.net describes the use of iodised baker’s salt as part of an agreement. This doesn’t tell you which ingredients a particular breakfast cake contains.
Check the ingredients information or ask the manufacturer for product-specific details if iodised baker’s salt is relevant to your choice.
Brands to consider
Peijnenburg
Peijnenburg Glutenvrij is an uncut 285 g breakfast cake that you can portion yourself.
- Jumbo lists the Crossed Grain symbol for this variety; PLUS and Albert Heijn also list the uncut version.
- Check the packaging before serving and use separate, clean utensils for slicing.
Jumbo Lekker Vrij
Jumbo lists a 300 g uncut gluten-free breakfast cake in this product range.
- Jumbo lists the Crossed Grain quality mark for this variety.
- For a shared platter, you’ll need to portion the uncut cake using clean utensils.
AH Glutenvrij
Albert Heijn lists a gluten-free breakfast cake bar and a high-fibre breakfast cake bar in a 2-pack.
- The bar format offers a smaller option alongside breakfast cake sliced on site.
- Check the current packaging for ingredients, allergens and warnings; product information can change.
Damhert
Damhert Glutenvrij Ontbijt Peperkoek is a 300 g gingerbread-style cake, not the same product variety as the breakfast cakes mentioned above.
- Jumbo’s product listing includes the gluten-free labelling and the variety name.
- Jumbo listed milk and lactose as allergens and said this variety was no longer available in its online range. Check current availability and packaging if you’re considering it.
Related Joybuy products
Related products will be available soon.
Frequently asked questions
What should I look for if breakfast cake needs to be gluten-free?
Look for ‘gluten-free’ on the current packaging and read any warnings about cereals containing gluten. The Dutch Coeliac Society explains that the claim is linked to less than 20 mg of gluten per kg of product; simply not seeing wheat in the ingredients list is no substitute for this check.
What does a warning about possible gluten contamination mean?
Take the warning into account when choosing for someone with coeliac disease, and don’t treat it as a gluten-free claim. According to the Dutch Coeliac Society, a warning about cross-contamination can indicate a real risk of more than 20 mg of gluten per kg of product.
Should I check for milk and lactose as well as gluten?
Yes, if those allergens are relevant to anyone attending. The Netherlands Food and Consumer Product Safety Authority distinguishes milk, including lactose, from cereals containing gluten, so a gluten-free claim doesn’t tell you whether the product meets that other dietary need.
How should I serve uncut gluten-free breakfast cake at a meeting?
Set the gluten-free breakfast cake apart and use a clean knife, a clean board and separate serving utensils. Keep the packaging with it so the person attending can check the labelling and allergen information for themselves.
Can I assume breakfast cake contains iodised baker’s salt?
No, don’t assume that based on the product category. Brood.net describes iodised baker’s salt as part of an agreement; for a specific breakfast cake, check the ingredients information or ask the manufacturer.